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Director of National Accounts

Tundra Restaurant Supply Boulder, CO

Company Information

DFS or Diversified Foodservice Supply LLC is a market leading distributor of maintenance repair and operation parts, supplies, and equipment to the foodservice industry. Specializing in parts, DFS is the 1 provider of direct sourced OCM, original component manufacturer, replacement parts. DFS's Supplier relationships create an unmatched breadth and depth of product offering with over 100,000 SKUs in stock. Highly diversified with over 53,000 unique customers, 250,000 locations serviced, and an average order size of $200, DFS has extreme agility and unmatched speed to market through seven distribution facilities and same day shipping across the country.

Tundra Restaurant Supply, a division of DFS, is a leading supplier of everything but the food. Providing everything from parts and smallwares to restaurant equipment, Tundra boasts strong relationships with some of the top restaurant chains in the US. Tundra also has a significant presence in the Boulder/Denver market with 12 Outside Sales Reps servicing independent restaurants and regional chains. Tundra has an industry leading ecommerce platform as well as an experienced Customer Service and Inside Sales Teams.

Customer Service Goal

Tundra Restaurant Supply Mission Statement

We respond immediately to solve the needs of our customers, so that they can sustain and grow the relationships they have with theirs. measured by unparalleled service standards, ease of access, sense of trust, being a critical resource of knowledge and information, having an incessant drive to have fun and the commitment to share

Position Title: Director of National Accounts

Position Type: Exempt

Reports To: VP of Sales - Tundra

Date Prepared: November 2018

Department: National Accounts

Customer Service Goal:

To provide the best experience for our national account customer base with a differentiated offering and service level vs our competition. To transition new accounts successfully into our program and strategically grow. Makes connections with our customers and cultivate long lasting relationships

Position Summary: To support profitable growth of the national accounts channel and creating a positive transition as well as to maximize opportunity with existing accounts, ensuring the right coverage based on account models. To support the team members in their skills to manage accounts and grow their books of business.

Essential Job functions:

  • Create strong relationships with key client stakeholders at both senior and mid-management levels
  • Supports our sales goals and budget commitments
  • Motivate and energize the staff to make proactive decisions in all their communications with clients
  • Create and advertise weekly, monthly and quarterly sales goals and keep brand and sales leader updated with progress
  • Drives team performance and focus on customer experience
  • Provides general sales training and continuous skills improvement
  • Works with VP of Sales to define comp plans and budget goals
  • Measures the development of each sales member based on specific goals and expectations
  • Analyzes sales reporting to understand trends
  • Responsible for proactive customer contract management
  • Assess the competitive landscape and institute changes to the sales program in response to competitors' changes
  • Support margin requirements through mix and price adjustment initiatives as necessary, also with support of our vendors
  • Maintain sales staff by recruiting, selecting, orienting and training employees. As well as counseling and disciplining employees; planning, monitoring and appraising job results
  • Understand the competitive landscape and market trends
  • Work with the Sales, Account Management and Operations, teams to implement targeted sales strategy
  • Generate and maintain accurate Account and Opportunity plans
  • Work with internal teams on behalf of clients to ensure the highest level of customer service
  • Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement
  • Drive the compliance and adoption of the sales and marketing automation platforms, including and pardot
  • Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights: typical reporting relates to Demand Generation, Pipeline Forecast and Trends, Conversion Rates, Target Account, Market Segmentation, Win/Loss, Age

Non-Essential Job Functions

  • Other duties as requested

Supervisory Responsibility:

  • May manage up to 15 people

Education or Formal Training:

  • Bachelor's degree or 4 years of college/equivalent experience preferred


  • No certifications required for this position

Job Qualifications:

  • Must have competency in Microsoft Office suite
  • Process and Technology experience
  • Proficient with
  • Heavy web user

Travel Requirements:

  • Position may require up to 15% travel

Working Conditions:

  • Position requires individual to utilize a computer for long periods of time

Physical Requirement:

  • Position requires individual to sit for long periods of time

We Offer

- A Competitive compensation and benefits package including medical, dental, life, and Long Term Disability insurance. Most regular full time employees are eligible after one month of service!

Tundra Restaurant Supply


Boulder, CO