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Sales and Marketing Communications Manager

True North Consultants Cleveland, OH
  • Expired: over a month ago. Applications are no longer accepted.

Candidate Criteria:

    • 3-5 years experience in B2B SaaS Marketing
    • Experience with and ideally certifications with tools such as Salesforce, Pardot, Hubspot, Yesware
    • Ability to travel up to 25% in the first 6 months and then it would likely taper off
    • Experience with "high-value" sales/marketing
    • Prior Management experience a plus


Role and Responsibilities:


● Lead the effort to define the core messages for our prospect segments
● Collaborate with internal and external resources to rollout messaging in website,
Company-wide, Sales and Customer Success resources
● Partner with CEO as well as Sales and Customer Success leaders to produce and
implement resources to support rapid onboarding, outbound prospecting and field sales

○ Partner with CEO and Sales / Customer Success leaders to quickly onboard new
hires in consultative approach of selling high value software
○ Partner with Sales leaders to support outbound prospecting in a highly untapped
market where many prospects may not know a solution exists
○ Partner with Sales leaders to support field sales initiatives of the best-in-breed
software in a highly evolving market

● Maintain current marketing initiatives, such as monthly educational webinars, supporting
partnerships and events / conferences
○ Identification of external speakers to support educational webinar
initiatives
○ Coordination to successfully plan, promote, host and follow up on all webinar events

  • Partner with CEO as well as Sales and Customer Success leaders to identify and track relevant outcomes of sales performance, outbound prospecting, event / conference outcomes and new hire onboarding
  • Maintain positive brand recognition and consistency
  • Manage additional external marketing resources and continue to augment required skill sets with additional roles or third-party services
  • Over time figure out how marketing can continue to support the company objectives (e.g. email, account based marketing, SEO, content, marketing technology, inbound, digital, partnerships, retargeting, paid ads, social media, PR, etc) and then how best to scale the sales and marketing communications function

Qualifications and Requirements:

  • Demonstrated ability and proven experience effectively collaborating within a flat cross-functional team framework vs vertical team hierarchy
  • Experience with deal sizes generating annual recurring revenue at the larger end of a solution buying market
  • Background developing different strategies to influence large deals across various market segments
  • Experience with a company that has a strategy of high value that involves a focused consultative approach is preferred
  • Proven responsibility executing different approaches with the marketing strategy and message
  • High level of personal drive and excitement for this career opportunity
  • Aligned, collaborative, and open to having someone else provide the required judgment if it's the most effective solution based on years of team learning
  • Not burdened by the need to "prove" marketing's value because you will know you're winning when the deals are closing
  • An understanding and hands-on experience with the ever-evolving landscape of marketing technology tools while not simply recommending tools because that is what you know
  • Past management experience is not necessary but desirable
  • Extensive experience working within sales teams, actively engaging with the CEO and Sales Managers or equivalents
  • Startup and/or early-stage tech venture experience is preferred
  • Experience marketing into the Healthcare / Life Science industry and/or non-technical buyers is preferred
  • Experience and/or certification in HubSpot / Pardot, SalesForce and Yesware is not necessary but desirable
  • Comfortable working in a fast-paced ambiguous environment, adapting quickly to change
  • Excellent analytical, documentation, organizational, and written and oral communication skills
  • BA/BS degree or equivalent experience in business, communications, and/or marketing

Travel Requirements:

  • Up to 25% during the first 6-12 months to accelerate your learning curve during this period by getting out of the office
  • Conference and seminar attendance, client meetings and onsite sales meetings
  • Travel allows message testing and feedback in collaboration with the sales and outcomes teams
  • Likely would be reduced over time to 30 days of annual travel to key conferences and partnership meetings
  • The final cadence of travel determined by market opportunities and adjusted accordingly based on the company’s needs

True North Consultants

Why Work Here?

Excellent opportunity to grow within a thriving Immigration practice

Technology Solutions

Address

Cleveland, OH
USA

Website