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Marketing Manager

The Townsend Corporation Muncie, IN

  • Expired: July 24, 2021. Applications are no longer accepted.

Overview:
for Townsend Corporation

 

Townsend Corporation is headquartered near Indianapolis, in Muncie, Indiana. With a workforce in over 30 states, we continue to safely deliver results and solutions that serve many industries.

 

The Townsend Corporation’s Mission is to provide our clients with outstanding service quality in a safe and reliable manner. We endeavor to develop long term relationships with our customers by consistently delivering superior service excellence while adhering to the highest ethical and professional standards in our industry. We are committed to reliability, responsiveness and customer-centered solutions.

 

Position Description

The Marketing Director will work closely with senior management and business units to develop and implement all corporate and business unit marketing. This position will be responsible for marketing communications and public relations activities.

Responsibilities:
Duties Include

Essential Functions:

Digital MarketingCoordinates digital marketing and branding initiatives and updates, to include client email campaigns, direct mail, and social media for the company’s various business unit plans

Facilitates the necessary coordination required from various business managers to assure planned activities are productive and achieving desired objectives and goals

Marketing CommunicationsOversees the production and distribution of digital and printed marketing tools, including literature, newsletters, promotional items, graphics, and exhibit displays

Coordinates with multiple business units to define and update branding positions, identify related needs and determine marketing options

Market ResearchConducts market research upon request to develop more in-depth information about various clients, market sectors, and industries as needed for company business plans

BudgetsManages the corporate and division marketing budgets and assures compliance with the overall budget plan

WebsiteCoordinates website maintenance, development projects, and upgrades

Manages integrations with digital marketing channels, including social media and direct marketing activities

Conferences/Trade ShowsCoordinates all trade show and conference activities, including registration, hotel reservations, company attendance, and exhibit display requirements

Maintains an up-to-date schedule of all events and expected budgets

CRM AdministrationProviding user training and client data updates in close coordination with IT and Operations to drive internal user adoption of CRM as a tool to improve client data management

Client Relationship Management/CRMManages the company’s client contact and accounts database, regularly coordinate updates, and data input

Updates client data history for Bid Reviews, train users on various functionalities and coordinate with the Bid Coordinator on updating Bid Review and Contract information

Business Unit SupportProvides ongoing marketing support to each business unit and individual regions

Supports ongoing requests for client presentations, meetings, etc.

Management of External ResourcesAssists in managing external resources that support overall marketing and communications activities

Manages all related budgets and ensures Performance metrics are in place and utilized where appropriate for each

Secondary Duties:

Coordinates quarterly and annual Safety Awards to assure timely turnaround and diversity of awards, to include long-term planning of awards in conjunction with business units

Manages the availability and supply of promotional items for corporate executive needs as well as those of each business unit

Works with the company’s Storm Manager during significant storm events to provide support as needed, including reserving accommodations and other related activities to assure success

Coordinates corporate events such as annual Leadership Conferences, Christmas Party, Client Appreciation Days, and others that may arise

Provides PR support on social media as necessary by responding to events, issues, and inquiries in a manner that exemplifies the values and character of the company

Updates all operating policies and guidelines for marketing activities to assure a clear definition of how activities are managed and implemented

Provides regular news and calendar updates to the company’s Intranet site

Performs other duties as assigned

Qualifications:
What You’ll Bring to the Team

Strong communication skills

Goal-oriented and creative under pressure

Ability to travel as necessary

Must be able to meet all physical requirements of the position

Pass all drug and alcohol screens as required by Company policy and, if applicable, required by DOT regulations

Be at least 18 years of age, or 21 if CDL is required

Legally authorized to work in the United States

Preferred:

Prior marketing experience preferred

Degree in Marketing or related business field preferred

Knowledge and experience with the electric utility industry is a plus

 

Why Townsend?

Townsend’s number one core value is Safety; we operate a strict Drug Free workplace. A condition of employment is passing a drug screening and routine background checks. Vehicle operators will be required to have and maintain safe driving records and licenses.

 

Our Goal is to assure that all employees work safely and return home safely to their families every day.

 

Competitive Benefits + Compensation

Townsend and its family of companies are committed to employees, their development and their well-being. Townsend offers full-time employees with a variety of voluntary benefit plans.

Competitive Compensation

Paid Time Off to balance Work and Family

Health Care

Vision Care

Dental Care

Short and Long Term Disability

401K Plan

Life Insurance

These benefits help employees and their families to maintain a high quality of life, both professionally and personally.

 

The Townsend Corporation and its family of companies are equal opportunity/affirmative action employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status or any other characteristic protected by law.

The Townsend Corporation

Address

Muncie, IN
USA

Industry

Business

View all jobs at The Townsend Corporation