This is a temporary position, scheduled to go through the middle of March, could extend or convert to perm.
The Marketing Communications Specialist is responsible for supporting the Marketing and Communications activities, which includes six adult acute care hospitals, a handful of clinics and many other programs.
Under the direction of the Marketing/Communications Director, the Specialist will support and assist with marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position works on a variety of marketing and communication activities relative to promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
The Specialist will work to fulfill expectations related to marketing, advertising, branding/signage, communications and PR tactics, including executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
The Specialist is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and board members and Associates. The Specialist will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Specialist may also be called upon to speak on the ministry's behalf.
A minimum of 3 years in health care or an undergraduate degree in marketing, communications, public relations, business administration or equivalent. Knowledgeable of marketing and communications theory and keen understanding of health care and how to communicate within the acute and non-acute business environments; good knowledge of printing production and computer graphics; thorough understanding of branding and graphic standards theory. Must possess powerful and clear written and verbal communications skills and organizational skills. Ability to think strategically, execute effectively, and deliver high quality work against tight deadlines. Ability to creatively translate abstract concepts into effective visual form. Strong business acumen. Ability to use data to drive actionable insights. Ability to establish priorities, multi-task & self-manage to ensure on-time and in-budget completion of assigned project/campaigns maintained thorough documentation of client/project/campaign milestones, approvals, etc. Proficiency in CRM platforms such as Healthgrades, Tea Leaves, Evariant, Lionshare and Salesforce. Proficiency in email marketing setup and execution Proficiency in marketing automation platforms such as Salesforce Marketing Cloud. Proficiency in Microsoft Office Suite including Excel, Word, Access and PowerPoint. Proficiency in project/campaign management software. Possess at least 3 years' experience working in an operations, marketing, communications or public relations department, with a heavy emphasis on project/campaign and ad agency management, preferable at the system/corporate level. Thorough knowledge of marketing, advertising and promotion theory.