Toni Group, LLC Bethesda, MD
- Expired: April 28, 2021. Applications are no longer accepted.
Job Description GENERAL SUMMARY: The Marketing Coordinator creates awareness online for our medical practice. He or she engages in various marketing activities such as creating social media posts, writing content for our website, deploying advertising campaigns, and improving our online reputation, domain authority, and SEO. The Marketing Coordinator must be a positive, dynamic, self-motivated, well-organized, flexible, dependable, results-oriented person who loves the idea of helping people by improving the flow of patients to the Practice. MINIMUM EDUCATION, EXPERIENCE AND SKILLS REQUIRED: Bachelor’s degree in marketing, public relations, business administration or related field. Excellent written and verbal communication skills. Working knowledge of medical terminology.
Must be proficient with WordPress, have a verifiable history of achieving results, and demonstrate a commitment to promote the services of OrthoBethesda. GENERAL SUMMARY: In addition to the essential functions for each position it is expected all staff shall: Maintain neat, legible and organized records Maintain a neat, clean and organized work area Attend staff meetings as required Be responsible for knowledge of and adherence to changes in policies, procedures and protocols Effectively prioritize assigned workloads and complete work assignments within acceptable time limits; seek appropriate assistance from designated supervisors when deemed necessary Establish and maintain cooperative relationships with patients, clients, physicians, and vendors Interact with fellow employees in a way that promotes a harmonious and cooperative working environment ensuring the staff remains on task with minimal extraneous conversation Comply with all policies and procedures in support of quality improvement initiatives, compliance activities, privacy regulations and pertinent federal, state and local regulations Adhere to the Practice’s personal appearance policy and maintain a professional decorum Cross train with other employees supporting the team environment and maintaining coverage of vital functions in other employee absences or when they are on breaks ESSENTIAL FUNCTIONS: Writes content for and makes changes to Practice websites using WordPress Ensure domains, page links, and other aspects of the websites function correctly Posts content on social media sites (e.g., Facebook, Twitter, LinkedIn, YouTube) Takes photos and videos and coordinates professional shoots, as needed Develops materials for sales and marketing purposes, such as preparing Practice brochures, promotional items, articles etc. for all prospects and customers Updates letterhead and forms with new logos and care providers Understands and tracks our digital marketing performance and optimizes our online reputation and search results Creates announcements and advertising for our providers and services Maintains a high degree of knowledge about the Practice, but also of its competitors, to compare strengths and weaknesses Writes newsletters, blogs, and other practice material Achieves agreed upon sales targets and outcomes within scheduled times Analyzes the potential for sales in the assigned territory, accurately tracks sales, and provides status reports upon request Ensures accuracy of online listings Coordinates advertising and recognition in periodicals (e.g., Washingtonian, Consumer Checkbook, Bethesda Magazine) Acts as a liaison for outside sales representatives who visit the Practice Orders and ensures adequate inventory of marketing supplies and collateral Performs other administrative duties for Practice providers, the Practice Administrator, and management team upon request Participates in the planning and associated marketing activities for community outreach and other Practice events (e.g., annual 5k race) Works cooperatively with other members of the marketing team toward the common goal of improving the flow of patients to the Practice and increasing awareness of our service offerings OTHER JOB DUTIES: Completes other duties as assigned WORKING CONDITIONS: Medical office setting. Frequent use of vehicle, telephone, exposure to computer CRT screens and usage of computer keyboards. Sits, stands, bends, lifts up to 35 pounds without assistance and moves frequently during working hours. Subject to frequent interruptions. Limited patient contact but may be exposed to some patient illnesses. No risk of exposure to body fluids. ***We prefer someone who can work in the office***
Toni Group, LLC
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