What is Covert Millionaire?
Hi! My name is Mike Black. I run a seven figure business called Told Media.
Starting June 19th my lease on my apartment is up and I won’t be renewing it. I’m putting all of my belongings in storage and draining my bank account to $0. I’m cutting off everyone I’ve ever met in my network and I won’t have a place to live.
I’ll have 12 months to build a new company to $1 million in revenue starting from absolutely nothing other than:
A cell phone with internet
One pair of clothes
A bank account with $0 in it
I’ll be going by a new persona that I have no college degree and I can’t use the youtube channel to generate any revenue that counts towards the $1 million goal.
There are very specific rules I have to follow and can’t break that I threw up on a very poorly designed site here: (new site coming soon).
All of this will be produced as a weekly video on youtube with daily content on social media channels.
Unemployment is at an all time high. Over 100,000 small businesses have closed their doors forever. The goal is to hopefully inspire some people who are starting over or are at a low point in their lives. Right now is one of the best times to start that business you’ve always wanted to start. If you’re a small business owner things are tough but we’re going to do this together.
About This Role
We’re looking to bring on someone an expert-level content strategist with a lot of youtube experience to come in and build and execute our content strategy.
You’ll be responsible for the entire marketing team and will help with putting together a small team of freelancers to help grow the project.
You should have a strong background in content marketing on youtube and other channels as well as a good understanding of youtube SEO.
We’re looking for someone we can rely heavily on to set the growth strategy, hit goals, execute at a high level, willing to work in a fast paced environment, and can manage a marketing team of 3-5 people. You’ll be responsible for coming up with the most effective ways to grow the project as well as all things PR- (which we can hire someone to help with as well)
You’ll be partnering closely with the video production team to produce highly engaging videos as well as making sure that the videos are optimized well for youtube.
You can work from anywhere this role is remote!
What You’ll Do
- Strategy | Help develop our marketing strategy. This will include all strategy across youtube, all social media, press etc.
- Leadership | Help put in place a high performing team that can execute to hit growth goals. Manage and empower a team of marketers to grow the project and hit deadlines. Help set achievable growth goals.
- Execute | You will be playing a key role in not just putting the strategy in place but helping to execute on our growth initiatives.
- Collaborate | You’ll be working closely with our Lead Videographer who will manage our video team to make sure both teams are on the same page. It’s important that you not only provide insight on all things marketing but that you are also open to suggestions and easy to work with.
A day in the life would include - Creating strategy for getting the most viewership to the project. Reaching out to some of the biggest PR outlets, managing and checking in with team members, Creating written content, making sure the team is hitting deadlines.
Why You Would Love This Role
You’ll be responsible for all things marketing for this project! You’ll produce a marketing plan and will have a small team to help execute it.
You’re a strategic thinker and self starter with a proven track record of growing YouTube channels, and you love understanding how videos rank well on youtube.
If you’re up for the challenge for moving quickly, working with fun people, working with tight deadlines, and take a lot of pride in your work- this will be a lot of fun!
Our team is just getting started so you’ll be one of the first hires on our small marketing team!
Why You Wouldn’t Like This
You’ll be responsible for the marketing team. If you don’t like working with others or have a problem with managing a small team this project might not be for you.
If you don’t take great pride in the work have issues meeting deadlines or having accountability this won’t be a good role for you.