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Email Marketing Specialist

Three Point Solutions Minneapolis, MN

  • Expired: 29 days ago. Applications are no longer accepted.
Job Description

Job Title: Email Marketing Specialist 053036

Start Date: ASAP
Contract Length: 12 months
Location: Plymouth

Top 3 Requirements:

  • Partner with business teams to plan and schedule monthly email calendar
  • Create and execute email campaigns, including design, copy writing, segmentation and leading review and approvals process with the business
  • Effective time-management skills and ability to work in a fast paced, deadline driven environment

JOB SUMMARY:


The eMarketing Specialist is an important part of the our Digital Center of Excellence team. This role is responsible to help guide and advance the email execution process by focusing on strategy, design, execution and reporting of email marketing. This person will be active in designing and implementing email campaign efforts, reporting on email campaigns and performance, and supporting company protocol for email compliance.

This position will work closely with (1) Business Team Marketing teams, which act as strategic partners and focus on content and campaign objectives, (2) Email developers (3) Partners and Vendors that may be involved with email strategy and design (4) Occasionally interact with SEO, paid media, and social marketing.

Candidate should be passionate about power sports, its customers, and the supporting lifestyle. You should have outstanding attention to detail and thrive in an environment where timely execution amid balancing multiple projects is of high importance. You have an energizing personality, not only with your work but with your work ethic and style. You are extremely proud of your work, but realize that team compromise is always essential in driving strategic end goals and stakeholder direction.


ESSENTIAL DUTIES & RESPONSIBILITIES :

  • Partner with Business Marketing Teams to plan and schedule email sends on monthly calendar
  • Create and execute email campaigns, including design, copy writing, segmentation and leading review and approvals process with the business
  • Assist with segmentation practices for personalized content
  • Assist with lifecycle marketing programs for the purpose of deepening customer relationships and increasing leads
  • Support email best practices that help internal business groups and external partners better understand and execute email efforts that comply with standards and perform well
  • Partner with digital intelligence/analytics team to create and measure, and analyze and optimize email marketing related content performance in the various business channels
  • Own product specific KPIs identification, measurement, reporting and performance
  • Strategize with other marketing areas such as social and paid media to garner insights for email campaigns
  • Partner with various business groups to understand their customers' consumption habits to best optimize and approach emailing efforts
  • Enforce key emailing practices for deliverability and inbox placement

SKILLS & KNOWLEDGE:

  • 4-year Degree in Business, Marketing, Entrepreneurship, Media, or related areas of study or equivalent work experience
  • 2-3 years of experience in email marketing
  • Working knowledge of enterprise-level ESP (Drip, Selligent, ExactTarget, etc.)
  • Strong understanding and development skills for table-based HTML email, comfortable working directly in code
  • Strong communication and interpersonal skills with a knack for relationship building
  • Interest in copywriting
  • Detail-oriented and organized
  • Demonstrated ability to think critically and strategically for a variety of use cases
  • Proficiency in Google Analytics
  • Adobe Creative Suite, primarily Photoshop
  • Microsoft Dynamics CRM
  • Data-driven dynamic content and personalization
  • Marketing automation and/or transactional emails
  • Knowledge or experience in writing SQL queries
  • Responsive email development
  • Front end web development
  • CASL and/or GDPR legislation compliance
  • Thorough understanding of power sports business/industry

WORKING CONDITIONS:

  • Corporate Office Environment

Three Point Solutions

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Address

Minneapolis, MN
55441 USA

Industry

Business

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