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Digital Marketing Account Manager

Thomas New York, NY
  • Posted: over a month ago
  • Full-Time
  • Benefits: Medical, Life Insurance, 401k, Dental

The Account Manager, Marketing Services oversees full-service marketing programs and manages a team of search marketing analysts to ensure program success within Thomas Marketing Services. This role balances acting as the main point of contact for marketing and SEO programs, while also supervising a team of search marketing analysts.

Responsibilities for our Account Manager Include:

  • Serve as clients’ primary point of contact and manage collaboration between cross-functional teams including design, development, SEM, and social media.
  • Identify account objectives and provide strategic and tactical recommendations within budget to meet client goals.
  • Collaborate with internal creative teams to execute program deliverables; including content and messaging for website pages, SEO, emails, blogs, eBooks, and social media.
  • Manage team’s overall workload to ensure SEO deliverables are met as expected by clients.
  • Identify opportunities to further support clients, including upsells to additional TMS products, and support SEO Analysts to grow programs into full-service marketing programs.
  • Liaison with Thomas sales team to proactively address account issues or identify new business opportunities.
  • Test and develop results-based integrated marketing strategies to improve account performance across client programs.
  • Manage and train a team of search marketing analysts, serving as a support resource to ensure deployment of best practices and continued program success for clients.
  • Work with Account Supervisor and Manager of Marketing Services to monitor account revenue growth and take accountability for accurate billing and forecasting.

Additional responsibilities include:

  • Helping to interview, train and orient new team members to the team at the direction of the Account Supervisor.
  • Evaluating performance of direct reports and complete and deliver performance reviews.
  • Providing constructive and ongoing feedback to direct reports.

Requirements for our Account Manager Include:

  • At least 3 years of professional experience in the digital marketing industry.
  • Experience working with HubSpot and Wordpress preferred.
  • Exceptional verbal and written communication skills.
  • Strong collaboration and leadership skills.
  • Able to track, analyze and present data; experience with Google Analytics a plus.
  • UX and/or basic web development knowledge (HTML, CSS, Javascript) is a plus.

What you’ll get as our Account Manager:

  • Great benefits including 4 weeks PTO, medical, dental, & 401K
  • Summer Fridays
  • Training and career growth opportunities
  • Great location in the heart of NYC

Thomas

Why Work Here?

Awesome CEO, great learning opportunities, fun culture, great location!

Thomas provides actionable information, data, analysis and tools that align with and support today’s industrial buying process. Its solutions include the Thomas Network at Thomasnet.com®, industry’s largest and most active buyer/supplier network. Through Thomas Marketing Services, the company provides full-service industrial marketing programs and website development. Thomas Product Data Solutions helps manufacturers connect with design engineers through advanced CAD/BIM and data syndication services. Thomas WebTrax® provides opportunity intelligence on in-market buyers to help marketing and sales teams track, identify, and engage high value prospects. Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Inbound Logistics®, Industrial Equipment News® (IEN®), Thomas Industry Update, and the Thomas IndexTM.

Address

New York, NY
USA

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