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Digital Marketing Specialist

Thibaut Inc
Union, NJ
  • Posted: over a month ago
  • Full-Time
Job Description

Job title: Digital Marketing Specialist

Location: Union, NJ

Department: Marketing

Report to: Marketing Manager

Job Summary:

Thibaut is looking for a creative Digital Marketing Specialist to join their growing marketing team. This role reports to the Marketing Communications Manager and is responsible for the planning, execution, and management of email marketing campaigns that increase customer engagement, drive incremental sales, and foster lead generation. The ideal candidate is creative, growth-oriented, and excited to work in the home design industry alongside a team of collaborative, passionate marketers.

Thibaut is a rapidly growing home furnishings brand that produces wallcoverings, fabric, and furniture to interior designers and home retailers. Established in 1886, Thibaut is the nation’s oldest wallpaper company and has since evolved into a one-stop shop design house for the trade. Join this close-knit team that is rapidly growing for an incredible opportunity to get started in design.

Essential Job Functions:

  • Plan and manage email content calendar. Collaborate across departments to align on messaging, targeting, and synchronized launch communications.
  • Craft inspirational and compelling digital content that spans trending editorial themes, product pushes, educational series, designer spotlights, and events.
  • Work with graphic designer on editorial layouts, creative briefs, animated GIFs and ensure deliverables are met.
  • Deploy email marketing campaigns and monitor performance through ESP and Google Analytics.
  • Drive continuous improvement across email KPIs including deliverability, open rates, click-through rates, opt-outs, subscriber growth, and revenue.
  • Set up email automations, customer journey workflows, and dynamic content to trigger communications based on website behavior and/or account activity.
  • Implement testing methods to optimize performance with A/B split and multivariate testing.
  • Create monthly, quarterly, and annual reports for leadership team and summarize actionable takeaways.
  • Oversee customer segmentation and list management in ESP. Collect and upload lists from lead generating activities and maintain health of customer data.
  • Analyze customer reports and sales data to identify new opportunities to leverage in communications.
  • Assist with corporate strategic initiatives related to digital marketing including CRM platforms and ecommerce integrations.

Requirements & Qualifications

  • Bachelor’s Degree in relevant field required.
  • Minimum 3 years’ related experience required; in a creative industry, consumer brand preferred.
  • Experience with ESPs (Klayvio preferred) and CRM platforms (HubSpot or Salesforce).
  • Proficient in Microsoft Office, Adobe Creative Cloud, and Google Analytics.

Who you are:

  • Data-driven marketer. Proven ability to translate data into marketing opportunities.
  • Curious and opportunistic. Willingness to brainstorm, test new methods, research platform improvements, and stay up to date with the digital landscape.
  • Effective communicator and creative copywriter with a knack for creating editorial content or crafting brand messaging that inspires people to act.
  • Ability to manage up and ensure deadlines and deliverables are met.
  • Attention for detail and highly organized.

Thibaut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Thibaut Inc

Address

Union, NJ
07083 USA

Industry

Business

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