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Marketing Manager

The iQ Business Group
Washington, DC
  • Posted: October 27, 2022
  • Full-Time
Company Description

IQ Business Group is a leading provider of enterprise information management (EIM) solutions to highly regulated industries and the public sector. Our specialized teams combine industry intelligence and experience with leading technologies to provide professional services supporting government records management. (RM)

Job Description

The IQ Business Group (IQBG) is currently recruiting for an experienced Marketing Manager. At IQBG, marketing starts with people, and we're looking for a customer-centric marketing manager to join our thriving marketing department. The ideal candidate will have experience in outbound or inbound marketing activities, and a creative mind to help us stay fresh and competitive. IQBG will rely on the marketing professional's ability to collaborate with a team of thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. They will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge. The Marketing Lead will report to the President.


Objectives of this Role
  • Support the executive leadership team in delivery of effective marketing programs that achieve company and client objectives
  • Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support
  • Support the development and execution of sales and marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit
  • Build skill sets and engage in ongoing education for the company

Daily and Monthly Responsibilities
  • Collaborate with team members to execute sales and marketing campaigns, leading brainstorming sessions to execute marketing plans for internal and external projects
  • Meet with executives and partners to plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets
  • Help gather, analyze and present brand, competitor insights, trends, and data
  • Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events
  • Coordinate public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals
  • Create marketing campaign content
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals

Skills and Qualifications
  • Bachelor's degree in marketing, business or related field
  • 2+ years experience with marketing, sales, or advertising
  • Hands-on experience developing campaigns and promotions
  • Proven success in a fast-paced environment, working with a team and individually
  • Exceptional oral and written communication skill, and presentation ability

Preferred Qualifications
  • Professional certification-including PCM a plus
  • Experience with content development and website design
  • Strong attention to deadlines and budgetary guidelines
  • Knowledge of relevant markets and trends
  • Established media contacts
  • Good verbal and written communications skills required.
  • Self-starter with a hunter mentality.
  • Ability to work independently.
  • Problem solving skills.
  • Excellent presentation skills.
  • Advanced computer skills in Microsoft Office.
  • High degree of flexibility in handling assignments and the ability to adapt to change in the work environment.
  • Additional Requirements:

    Position requires limited travel.

    Candidates must pass a background check and drug test.

Additional Information

The IQ Business Group is an EEO/AA employer. The IQBG conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, gender identity/expression, disability, citizenship status, genetics, or status as a Vietnam-era, special disabled and other covered veteran status.

The iQ Business Group


Washington, DC
20001 USA



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