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Director of Marketing & Business Development - Ballparks of America/Sho-Me
The Sports Facilities Companies Branson, MO

Director of Marketing & Business Development - Ballparks of America/Sho-Me

The Sports Facilities Companies
Branson, MO
Expired: over a month ago Applications are no longer accepted.
  • Full-Time
Job Description

Marketing Manager - Ballparks of America/Sho-Me

Sports Facilities Management, LLC

LOCATION: Branson, MO

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY

Ballparks of America and Sho-Me Baseball delivers the ultimate tournament experience for players, families, and coaches in Branson West, MO. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Ballparks of America and Sho-Me are managed by Sports Facilities Management, LLC (SFM) the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

The Sports Facilities Companies was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Marketing Manager will be responsible for the business development, implementation, and management strategies for promotion, sales, tournament, and of Ballparks of America and Sho-Me Baseball. This position will require CRM management and evaluation of bookings and ROI from executed strategies and campaigns. The Marketing Manager will work closely with the sales team and GM to forecast, generate and deliver leads.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

Leadership & Management Skills & Responsibilities

  • Oversees all aspects of the venue marketing including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline management
  • Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
  • Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
  • Development of marketing campaigns, sponsorship and partnership activation and promotion, event promotions, press releases, collaborate on photography business, graphics, printing and website maintenance.
  • Develops impactful industry relationships with tourism offices, baseball organizations, and media contacts to position Ballparks as a national sports destination (and more)
  • Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
  • Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities

Tactical Skills & Responsibilities

  • Developing digital and print content
  • Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
  • Manages facility presence with industry publications, trade shows, and associations
  • Prepares and presenting regular reporting on marketing and business development strategy and results
  • Maintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaigns
  • Conduct interviews with players, coaches, and spectators to promote facility experiences
  • Represents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.
  • Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Other duties as assigned by management
  • Collaborates with Company's in-house marketing agency to organize and execute marketing initiatives
  • Exhibits the values and principles of Company including accountability, collaboration, excellence and service

MINIMUM QUALIFICATIONS:

  • Bachelor's degree in business administration, marketing, or advertising; or a minimum of 3+ years' experience in a similar position
  • Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
  • Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
  • Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
  • Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
  • Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
  • Develop content and write with company voice in mind
  • Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
  • Excellent interpersonal, problem solving, verbal, and communication skills
  • Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS:

  • Due to the nature of the sports facility, the Marketing Manager may be expected to work varied hours including holidays and weekends
  • Must be able to lift 40 pounds to waist high
  • May be required to sit or stand for extended periods of time both indoors or outdoors, and squat, stoop or bend
  • Must be able to work in varying weather conditions
  • Will be required to operate a computer
  • Facility has intermittent noise


Job Posted by ApplicantPro

Address

The Sports Facilities Companies

Branson, MO
65616 USA

Industry

Business

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