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B2B Marketing Manager

The People Practice
Keller, VA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Our client is looking to hire a B2B Marketing Manager, a full-stack marketer with a strong brand and growth marketing background and B2B marketing experience focused on financial services and innovative new technologies.

He/She should have led a team and contributed to introducing a new digital solution (b2b) to the market, resulting in successful customer awareness and adoption. 

He/She would primarily be tasked with defining our client’s brand voice, developing and implementing strategies to create awareness, educate and generate demand and leads from their target market.

Primary Responsibilities

  • Develop and implement brand and marketing strategies to create awareness, educate and generate demand and leads from the company’s target market (top management, finance, accounting, hr), outsourcing companies and employees.
  • Increase awareness and excitement around the company’s initiatives, products, and brand. 
  • Execute brand communications strategy in line with the marketing goals.
  • Develop collateral and sales-enabling content. 
  • Coordinate marketing activities with other teams and leads within the company.  
  • Monitor and evaluate the feedback and online reviews for further marketing and communication engagements.
  • Reporting on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness.
  • Own the department's responsibilities and provide guidance and feedback to other marketing professionals.
  • Plan and execute corporate promotion campaigns, launch of new products, etc.
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
  • Identify new opportunities for growth within the company’s existing customer base by researching potential buyers’ needs and buying habits.
  • Creating reports that detail key metrics such as the number of leads generated by each campaign, so that the effectiveness of each campaign can be evaluated.
  • Conduct general market research to be abreast of current and future trends, best practices, and competitors’ marketing movements.
  • Manage budgets and allocate resources amongst projects
  • Analyse the success of marketing campaigns and create reports
  • Supervise advertising, product design and other forms of marketing to maintain consistency in branding
  • Optimizing programs using metrics and data, such as lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion

Qualification and Experience

  • Over 6 years of B2B professionalism and brand and marketing experience.
  • Proven track record of success in brand development and channel marketing. 

Competence and Behavioural expectations

  • Campaign creation, analysis and optimization.
  • Knowledge of performance marketing and targeting.
  • Strong communication and interpersonal skills.
  • Analytical and creative thinking.
  • An ability to think strategically and come up with innovative and original ideas. 
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.), Google Adwords and Marketing tools e.g. Hubspot
  • Attention to detail and accuracy
  • Can manage and allocate budget
  • Written and verbal communication skills
  • Initiative, drive and enthusiasm
  • An ability to motivate a team

Key Metrics

  • Grow followership and increased engagement across all digital platforms.
  • Increase in customers and sales revenue.
  • Lead and demand generation. 
  • High conversion rate of leads/sales.


  • Flexible working hours, remote first.
  • Flexible Salary Access
  • Employee Stock Options
  • Health Insurance
  • Leave Days and Leave Allowance
  • Monthly Internet Data 

The People Practice


Keller, VA
23401 USA