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Marketing and Communications Manager- Must be ASL Fluent

The Learning Center for the Deaf Framingham, MA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

POSITION: Marketing and Communications Manager-ASL Fluent

We are looking for a dynamic Marketing & Communications Manager to join The
Learning Center for the Deaf Advancement team. The Marketing & Communications
Manager will be the primary storyteller of The Learning Center for the Deaf in promoting
our programs, services and success stories.

REQUIREMENTS:
Experience in the Deaf Community and understanding and respect for Deaf Culture
Proficient in American Sign Language, Fluency preferred
Bachelor’s degree (Marketing, Communications Preferred)
Proactive and motivated, able to work independently, suggesting strategies to
address marketing challenges and work to solve them
Two years of relevant work experience in the marketing field
Extensive knowledge of Microsoft Office software (Word, Excel, PowerPoint)
essential
Demonstrated track record of helping to position an organization to achieve
measurable outcomes in a competitive communications environment
Website management experience and training
Excellent promotional skills, outstanding communications skills, and extensive
writing and editing experience and skills with a variety of print and online
communications media
Ability to produce high quality, persuasive written materials suitable for general
public understanding, requiring minimal revision
Proven ability to effectively manage projects including meeting tight deadlines
Strong knowledge and demonstrated use of social media to engage and deepen
relationships with the media and public
Creative and thoughtful on how new media technologies can be used.
Creative and enthusiastic problem solver
A strong foundation in Adobe Creative Suite and design basics preferred, but not
required.

SUPERVISOR: Chief Advancement Officer

FUNCTIONS AND RESPONSIBILITIES:

Communications:

Under direction of CAO, lead and oversee the development and execution of
overall communication messaging and strategy as well as marketing materials for
TLC in general, as well as all lines of service.
Serve as primary marketing lead, including project strategy, production of
materials, and tracking measurable results.
Manage and update the TLC website, including developing an integrated content
calendar, creating all written content/managing production of photo and video
content, analyzing site data to track and improve site effectiveness.
Manage organizational social media presence including creating and managing
content across multiple social media platforms (Facebook, Twitter, Instagram)
and analyzing social media platform data to track and improve content reach.
Plan and execute regular electronic communications via Constant Contact to
network of eNews subscribers.
Develop and implement annual PR and advertising plan: writing press releases
related to events and assigned projects, writing position papers and opinion-
editorial pieces for key leaders where appropriate, event scripts, talking points,
etc. Analyze and report out on communication, advertising and PR effectiveness.
Marketing and Events:
Create and manage all TLC print and digital collateral.
Take the lead in developing stories about TLC for effective use in marketing
materials.
Collaborate to create major TLC events.
Support fundraising content needs.
Create and maintain manuals on standard operation procedures for all events
and other job functions.

Competencies:

Mission-focused – Demonstrates the ability to think like a prospective client,
parent, organizational partner, donor, volunteer, and community member; strives
to achieve shared goals, separates one’s own interest from organizational
interest in order to make the best possible judgments for the organization.
Commitment to messaging and communications that are infused with dignity and
respect are a must.
Brand Steward – Understands his/her/their role in growing and protecting the
reputation of TLC.
Relationship Building – Understands that people come before process.
Effectively communicates, treats others with respect and dignity, actively
facilitates diverse input and contributions, and can successfully navigate the
conversation to describe the organization’s interests and find appropriate
solutions.
Results-Oriented Thinking and Behavior – Sets and maintains high performance
standards for self and others that support organization’s strategic plans and
annual goals. Demonstrates a focus on results and can effectively communicate
goals and impact of actions, develops relationships to drive resources and results
and has the necessary organizational skills to deliver on the business model,
holds self and team members accountability of achieving results, motivates
others to translate ideas into actions.

Reports:
Visual Communications Specialist


**Some lifting may be required when working with young students or students with special
needs, however, TLC embraces and celebrates a spirit of inclusion and diversity, and
reasonable accommodations and modifications will be made whenever possible. The
diversity of our student population may require that some assignments have a heavier
physical responsibility due to safety. If the opening for which you are applying will require
more strenuous physical activity, the unique needs will be discussed at the time of
interview.
*Perform other tasks as assigned by the Department Supervisor.

*Please note this job description is not designed to cover or contain a comprehensive listing of
activities, duties, or responsibilities that are required of the employee for this job. Duties,
responsibilities, and activities may change at any time with or without notice.

**TLC is proud to be an equal opportunity employer and all employees and applicants for
employment are afforded equal opportunity in every area of hiring and employment without regard to
race, color, religious creed, national origin, ancestry, sex, gender identity, age, criminal record
(inquiries only), handicap (disability), mental illness, retaliation, sexual harassment, sexual
orientation, genetics, active military, and any other legally protected characteristic.

The Learning Center for the Deaf

Why Work Here?

The Learning Center for the Deaf is a thriving, accessible community, offering the opportunity and power to build the career of your choice.

Headquartered on a 14-acre campus with 16 buildings in Framingham, Massachusetts, TLC serves approximately 200 deaf and hard of hearing children from infancy through high school on its campus and provides consultation and support services to over 200 students who are mainstreamed in their local public schools. Please visit http://www.tlcdeaf.org/, Employment Opportunities for full details on how to apply. All application submissions must include the application, a cover letter and a resume. Applications should be submitted online

Address

848 Central Street
Framingham, MA
USA

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