Director of Marketing

Director of Marketing/ Admissions

Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of Kent!

The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.

Laurel Health Care Company offers one of the leading employee benefit packages in the industry, including health insurance, 401K with matching funds, paid time off and paid holidays. When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration.

Why just work when you can help shape a legacy?

Responsibilities

Act as a liaison between the facility and the outside community.

Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.

Create and execute facility sales and marketing plans and strategies.

Conduct facility tours for potential guests and families.

Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.

Welcome guest and family upon admission.

Qualifications

Bachelor’s degree

Experience in health care sales, marketing, insurance or commensurate education preferred.

Experience in managed care or insurance preferred.

About Laurel Health Care Company

Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.

At The Laurels, caring is more than providing excellent medical and guest services. It's also being a companion, and treating each guest with the utmost dignity, respect and compassion. It's what we call "The Laurel Way of Caring", and it comes from within each one of us.

The Laurels was named a Great Place to Work for 2020 based on approximately 3,500 employee surveys that evaluated more than 60 elements of employee experience on the job, including employee pride in community impact, belief that their work makes a difference, and feeling their work has special meaning.

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