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Digital Marketing Manager

The LINE & Saguaro Hotels
Los Angeles, CA
  • Posted: over a month ago
  • Full-Time
Job Description
About our Brand

More than a group of hotels, The LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities.  LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.

That colorful hotel in the desert, The Saguaro is a good time. It’s not that complicated. There’s plenty of sunshine, a buzzing pool scene and lots of local flavor.



The Opportunity: We are looking for a new dynamic member to join our growing creative team. The Digital Marketing Manager is a highly organized, forward-thinking self-starter with a high level of expertise in planning, executing, and measuring digital marketing initiatives.  Reporting into the Head of Creative and working closely with teams across the portfolio, the Digital Marketing Manager will be primarily responsible for managing our company websites, email communications and digital marketing strategies. The ideal candidate is highly organized, and detail oriented with an ability to think and plan strategically in collaboration with others.  Responsibilities: 
  • Manage, update and audit all company websites
  • Manage the design, development and deployment of all email communications
  • Manage digital marketing agency relationship to ensure success of Google AdWords, Social Media Advertising and PPC campaigns.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) 
  • Collaborate with Brand Experience Managers in planning marketing campaigns and developing special offers to ensure a consistent and compelling experience and drive revenue across all media channels.
  • Collaborate with Director of Content to develop and own the editorial calendar and digital communication plan
  • Manage third party digital sites (OTA’s, OpenTable, Resy) and the representation of our brands on their platforms
  • Evaluate emerging marketing technologies and provide thought leadership and perspective for adoption where appropriate
 Qualifications & Keys to Success: 
  • BS/MS degree in Marketing or related field
  • Experience in Hotel Marketing with systems including Saber/SynXis, CRS, Cendyn and CRM
  • Proficient knowledge of WordPress, MS Office, Adobe Creative Suite, Google Suite and website analytics tools 
  • Experience in managing marketing agencies and working with lifestyle brands
  • Proven success managing high-performing websites.
  • Ability to project manage and work on a variety of different projects and workstreams at one time.
  • Based in Los Angeles able and willing to travel 

Compensation & BenefitsWe offer competitive wages and benefits while fostering a diverse and inclusive work experience.  We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.

The LINE & Saguaro Hotels

Address

Los Angeles, CA
90014 USA

Industry

Business

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