Marketing Analyst

Job Summary
America's #1 Arch Support Company, The Good Feet Store, is searching for a results-oriented Marketing Analyst to help grow brick-and-mortar store traffic and sales across our 220+ markets and stores by identifying and conducting analyses and by making actionable recommendations to improve marketing effectiveness and efficiency. The Marketing Analyst will be responsible for gathering data, creating presentations based on analyses and findings, and advising Franchisor and Franchisee Leadership on marketing strategy and tactics. This role will sit in Finance, reporting to our Chief Financial Officer, and the role will have a dotted reporting line to our Chief Marketing Officer.

Essential Functions

• Provides actionable overall market, customer, and brand insights to address key strategic and business questions (e.g. advertising budget levels, media mix, role of digital advertising mediums, correlations of marketing choices with store traffic, website conversion and effectiveness)
• Monitors advertising budget levels, mix, and performance to determine marketing effectiveness
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad hoc analytic requests, and development or automation of regular reports
• Collaborates with franchisees on the Franchisee Association's Committees (e.g. Marketing, Sales) to identify and deliver key marketing analyses and recommendations, including new or better ways to attract and convert customers to in-store traffic
• Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Google Analytics, Adobe, Omniture), statistical analysis tools, and campaign management software tools
• Analyzes A/B and multivariate tests, communicates results, and provides recommendations
• Creates and delivers PowerPoint presentations to provide market and consumer insights to other marketing and sales departments

Job Specifications

• Bachelor's degree in Finance, Business, Mathematics, or a related quantitative field
• 6+ years' experience, and experience in franchising preferred
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness (e.g. return on advertising, cost per acquisition, customer lifetime value)
• Experience building and automating management-level reporting
• Proficient in marketing research and statistical analysis with excellent analytical skills and a high degree of business acumen
• Experience preferred with data aggregation, query, and analysis tools, such as SQL, SAS, R, Tableau, Google Analytics, Heap, and Upper Quadrant
• Strong organizational and project management capabilities, and excellent written and verbal communication skills
• Exhibits confidence, ease, and flexibility working in a fast-paced, ever-changing, deadline-driven environment
• Possesses the foresight to create analyses that are scalable and flexible, plus critically think through problems and provide innovative, actionable solutions
• Some travel to The Good Feet Store locations expected, given the importance of understanding our retail model, environment, salespeople, and sales process

Compensation:

• Salary + Bonus + Benefits

Benefits:

• Medical (100% paid options by Good Feet), Dental, Vision, STD, LTD, AD&D, and Life
• Vacation, Holiday, & Sick Pay
• 401K (competitive company match)
• A professional and fun work environment
• Flexible schedule

Supervisory Responsibilities
This position has no direct supervisory responsibilities

Work Environment
The job operates in a professional environment. This role routinely uses standard office equipment such as computers and phones.

Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a computer workstation and work for prolonged periods; stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type
This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Additional Eligibility Qualifications
None required for this position

AAP/EEO Statement
The Good Feet Store is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

ABOUT OUR COMPANY

Founded in 1992, The Good Feet Store is the market-leading manufacturer and retailer of premium, personally fitted arch supports, with more than 225 retail locations in the U.S. and abroad. Engineered for comfort and pain relief in more than 400 styles, flexibilities and sizes, Good Feet Arch Supports are personally fitted to the precise needs and preferences of its customers. The Good Feet Store operates with an end-to-end approach to maximize performance and ensure consistent quality standards. Good Feet Arch Supports are manufactured in a state-of-the-art facility in Carlsbad, California, and supplied exclusively to its retail locations. Each Good Feet Store location is staffed with well-trained Arch Support Specialists whose customers receive a no-obligation, free, personal fitting. To learn more about The Good Feet Store and Good Feet Arch Supports, and to see Good Feet Store reviews from actual customers, visit www.goodfeet.com.

Our core belief is that everyone deserves the ability to live the life they love, without letting their foot-related pain and discomfort unduly limit them. We've been helping people do just that for over thirty years - serving millions of people along the way.

For more information about our employment opportunities visit:Visit us at

Compensation: $90,000.00 - $110,000.00 per year

The Good Feet Store is always searching for energetic, passionate, customer service and sales driven people to join our fast-growing organization. If you would like to join our team and help others live without pain and discomfort, look through our open positions by using the filters and "find jobs" button above.

Employees at a franchise location are employed by the Franchisee and are not employees of Good Feet Worldwide (the Franchisor). Good Feet Worldwide neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.