The National Consensus
The purpose of this initiative is to start a fund to identify and create a national consensus on criminal justice reform.
George Floyd (African American), Paul Castaway(Native American), James King (White American), Erik Salgado (Latino American), and Fung Lee (Asian American) what do these people all have in common? They were all brutalized or killed by law enforcement. This is nothing new, it just that now seems to be the time the country is finally opening itself up to reality. This is a problem that affects YOU, your family, your communities, your state, and our country. Hundreds of thousands of people from around the world are protesting police brutality and in the US we are in an election that many in my home state are calling the fight for our soul.
Through the proposed plan we will do the following Key Things:
- Start GoFundMe Campaign to host the platform and fund the leadership team who is elected to achieve the objectives of the consensus
- Create a unified platform to conduct a national discourse on criminal justice reform
- Develop and launch a product on Kickstarter (Very Late Stage)
As Director of Digital Marketing, you will play a pivotal role in our effort. Your work will be featured in every media outlet that we use. The purpose of your role is to create all the branding and media collateral that will be used in the crowdfunding campaign and then run all digital marketing efforts of the initiative, track metrics, adjust the strategy based on analytics, and manage all social media marketing and engagement.
Your primary tasks and responsibilities will be to:
-Develop the brand, along with the executive team, including logo, typography and other visual standards to ensure the brand aligns with the messaging and core values of the organization.
-Create all media collateral that is to be used in the crowdfunding campaign within the timeframe set by the Director of Fundraising, leading a team if necessary
- Manage and implementing social media engagement, track metrics, and drive the Call To Action to our Go Fund Me campaign and donate.
- Collaborate with the DOF to carry out multi-platform marketing activities at the direction DOF
- Update the DOF with status updates and making the necessary adjustments to stay on schedule
- Digital Marketing (paid and organic)
- Brand Launch Experience
- SEO & Google Analytics
- Viral Marketing
- Social Media
- Influencer Marketing
- Graphic design, logo & simple brand guideline creation
- De-escalation communication techniques (We understand the potential for controversy and require calculated PR/Social Media response experience)
- Digital Fundraising or political campaign or similar CTA campaign experience highly preferred
The Fund to Create a National Consensus on Criminal Justice Reform
Why Work Here?We exist to start a fund to identify and create a national consensus on criminal justice reform. In the effort, we will establish a single, central, and unified platform to host a national discourse on criminal justice. Once a leadership team has been identified, the funds that we raised in our initial campaign will be used to fund the leadership team's effort to achieve the objectives of the consensus. We will then create a product by popular demand to further sustain the leadership team transitioning our team from an initiative to a seed/growth stage startup. In the end, we will become a benefit style/B-Corp or a non-profit/for-profit hybrid company.
Join and change the course of this country's future.