The Digital Intellect is seeking a Paid Advertising Specialist to join our team. This individual will be responsible for managing and improving upon the paid advertising accounts of existing clientele and creating/managing the advertising campaigns/accounts for future clientele.
Areas of focus will be market research, data comprehension, effective campaign building, and efficient processes.
- Conduct market research to determine potential of campaigns, keyword bidding, and ad groups
- Perform analysis of market strengths, weaknesses, opportunities and threats
- Develop and implement innovative marketing campaigns across all major digital ad platforms such as Google and Facebook
- Translate complex data into simple graphs and text
- Compile and present data for other departments
- Develop list of best practices by vertical/industry
- Extensive experience in PPC & Social Media advertising and/or other related fields
- Strong familiarity with Google Ads, Bing Ads, Facebook Advertising, Instagram Advertising, Twitter Ads, LinkedIn Ads, and AdRoll
- Proven knowledge and track record of previous paid digital advertising campaigns
- Familiarity with quantitative and qualitative data collection
- Strong analytical and critical thinking skills
- Strong communication and presentation skills
- Ability to work well in teams