Expired: over a month ago. Applications are no longer accepted.
SALESFORCE MARKETING CLOUD SPECIALIST
LOCATION: Bellevue, WA 98004
DURATION: 6+ mos. (contract-to-hire)
OVERVIEW: The CRS Group is currently looking for a SALESFORCE MKTG CLOUD SPECIALIST for a client in the BELLEVUE area. The CRS Group is a nationwide Staffing Firm who works primarily with Fortune 500 and Fortune 1000 corporations.
This position is for a Salesforce Marketing Cloud Specialist, working with the marketing team and marketing management. This position will assist in executing e-commerce strategy for all business division products, customer segments and websites. The Salesforce Marketing Cloud Specialist will collaborate with the Interactive Marketing Manager and the business divisions to support and execute interactive creative strategies to further overall marketing communications initiatives in the web space - including promotions, social media, online advertising, e-mail marketing, campaigns, and more.
SPECIAL SKILLS REQUIRED:
strong knowledge of Internet usability and standards
experience with standard Internet and e-mail technologies and protocols
knowledge of HTML, for website and e-mail template design
experience with e-mail deployments through email service provider software
knowledge of MS Suite of tools
strong project management skills
exceptional passion for Internet commerce
strong ability to efficiently and effectively manage time
excellent oral and written communication skills
experience with user testing +
ESSENTIAL DUTIES & RESPONSIBILITIES INCLUDE:
Assist with content management and tracking of various websites. The purpose of these websites is to attract and retain customers, build brand, introduce product, generate leads, produce sales/revenue, disseminate information, provide services, and capture user data.
Participate in the planning, implementation and testing of web/IT projects as it relates to the online interface with customers.
Optimize user experience and website effectiveness through execution of web content updates using MS Office SharePoint Services content management technology (MOSS).
Ensure that all content is grammatically correct, customer-oriented, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam), consistent with any certifications (e.g. Webtrust), and consistent with branding initiatives for the programs or clients.
Assist with SEO and SEM strategies and tactics for both organic and paid search programs.
Working with the business divisions, assist in the execution and deployment of e-mail marketing campaigns to support program objectives and enhance customer segment relationships. Report and analyze results on a campaign level and make recommendations to business divisions based on this analysis.
Participate in research, support and maintenance of effective online social media campaigns. Stay current with social media trends and recommend and incorporate into campaign strategy as appropriate to improve customer experience, as well as marketing efficiency.
RESULTS INTERPRETATION & UTILIZATION:
Utilizing results and reports developed by the analytics team, review and interpret site traffic, e-mail campaigns, activities, results and usability to improve visitor experience, convert visitors into customer and maximize ROI of offline and online marketing program.
MINIMUM WORK EXPERIENCE REQUIRED:
1-2 years in web marketing arena
MINIMUM EDUCATION REQUIRED:
4-year Bachelor's Degree in relevant field or equivalent work experience
ss # 86068
Qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.
The CRS Group
Bellevue,WA 98004 USA
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