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Salesforce Marketing Cloud Specialist

The CRS Group Bellevue, WA
  • Expired: over a month ago. Applications are no longer accepted.


SALESFORCE MARKETING CLOUD SPECIALIST




LOCATION: Bellevue, WA 98004




DURATION: 6+ mos. (contract-to-hire)




OVERVIEW: The CRS Group is currently looking for a SALESFORCE MKTG CLOUD SPECIALIST for a client in the BELLEVUE area. The CRS Group is a nationwide Staffing Firm who works primarily with Fortune 500 and Fortune 1000 corporations.




JOB DESCRIPTION:




This position is for a Salesforce Marketing Cloud Specialist, working with the marketing team and marketing management. This position will assist in executing e-commerce strategy for all business division products, customer segments and websites. The Salesforce Marketing Cloud Specialist will collaborate with the Interactive Marketing Manager and the business divisions to support and execute interactive creative strategies to further overall marketing communications initiatives in the web space - including promotions, social media, online advertising, e-mail marketing, campaigns, and more.




SPECIAL SKILLS REQUIRED:

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strong knowledge of Internet usability and standards
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experience with standard Internet and e-mail technologies and protocols
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knowledge of HTML, for website and e-mail template design
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experience with e-mail deployments through email service provider software
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knowledge of MS Suite of tools
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strong project management skills
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exceptional passion for Internet commerce
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strong ability to efficiently and effectively manage time
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excellent oral and written communication skills
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experience with user testing +


ESSENTIAL DUTIES & RESPONSIBILITIES INCLUDE:




WEBSITE DELIVERY:

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Assist with content management and tracking of various websites. The purpose of these websites is to attract and retain customers, build brand, introduce product, generate leads, produce sales/revenue, disseminate information, provide services, and capture user data.
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Participate in the planning, implementation and testing of web/IT projects as it relates to the online interface with customers.


CONTENT MANAGEMENT:

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Optimize user experience and website effectiveness through execution of web content updates using MS Office SharePoint Services content management technology (MOSS).
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Ensure that all content is grammatically correct, customer-oriented, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam), consistent with any certifications (e.g. Webtrust), and consistent with branding initiatives for the programs or clients.
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Assist with SEO and SEM strategies and tactics for both organic and paid search programs.


E-MAIL MARKETING:

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Working with the business divisions, assist in the execution and deployment of e-mail marketing campaigns to support program objectives and enhance customer segment relationships. Report and analyze results on a campaign level and make recommendations to business divisions based on this analysis.


SOCIAL MEDIA:

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Participate in research, support and maintenance of effective online social media campaigns. Stay current with social media trends and recommend and incorporate into campaign strategy as appropriate to improve customer experience, as well as marketing efficiency.


RESULTS INTERPRETATION & UTILIZATION:

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Utilizing results and reports developed by the analytics team, review and interpret site traffic, e-mail campaigns, activities, results and usability to improve visitor experience, convert visitors into customer and maximize ROI of offline and online marketing program.


MINIMUM WORK EXPERIENCE REQUIRED:

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1-2 years in web marketing arena


MINIMUM EDUCATION REQUIRED:

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4-year Bachelor's Degree in relevant field or equivalent work experience






crs_khudson

ss # 86068



Qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.


The CRS Group

Address

Bellevue, WA
98004 USA