Skip to Main Content
← Back to Jobs

2020 Marketing Intern

Textron Inc Kennesaw, GA
  • Posted: August 23, 2019
  • Internship

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.


Responsibilities:

  • Perform extensive market research and analysis of product offerings.
  • Survey dealers and work with internal sales team to understand customer product needs and trends in the marketplace.
  • Identify opportunities for new product introduction based on market potential.
  • Provide key deliverables for new products such as target cost and price, specifications (color, styling, size), prioritized list of vehicles to fit, and potential suppliers.
  • Summarize data and present results and recommendations to management.
  • Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns.
  • Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision.
  • Other projects as requested.


  • Education: Pursuing Bachelor's degree
  • 3.0 GPA or higher
  • Software Knowledge: Microsoft Office
  • Strong, precise written and verbal communications with an emphasis on editing, grammar and punctuation skills.
  • Ability to analyze and compile necessary data, then present recommendations to management

Textron Inc

Address

Kennesaw, GA
USA

What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

What email should we contact you at once we get salary info from the hiring manager?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

Our qualification feature is only available to registered members - what email address would you like for us to keep on file?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.