Skip to Main Content
← Back to Jobs

PR Manager - Americas

Tenable San Francisco, CA
  • Posted: over a month ago
  • Other
Your Role:

The Americas PR manager is responsible for nurturing and maintaining a strong network of media contacts among both top tier business and trade press, increasing awareness of Tenable’s products and thought leadership programs and building communications plans to support launches, campaigns and executive profiles as needed. This is a key role and one that requires both a sophisticated understanding of the changing media landscape, the dynamic nature of the cybersecurity industry and the ability to translate company objectives into strategic communications goals and clever PR campaigns. In particular, this role requires depth and breadth of knowledge across the cybersecurity market and the ability to translate technical product information into broader terms for business press.

The Americas PR manager is specifically tasked with setting the strategy for and managing the day-to-day operations of the PR function across Latin America, including the management of Tenable’s current and future PR agencies in-region. Responsibilities include helping to select agency partners as the company expands into new markets, establishing, measuring and reporting on KPIs as established by country, holding agencies accountable for results and building narratives critical to the company’s credibility. The Americas PR manager will work closely with the PR managers in the US, EMEA and APAC, as well as Tenable's social media team, to develop a cohesive, global strategy.
Your Opportunity:

Media Relations
  • Establish and manage public relations activities, giving direction to PR associates, coordinators and agency partners as needed
    • Develop and execute PR plans for Latin America, including strategy, goals, budget and tactics
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests, including rapid response opportunities and broadcast interviews
  • Conduct ongoing spokesperson training as needed
  • Content Creation
Product PR 
  • Develop PR strategies and tactics to elevate Tenable's product innovations and releases in mainstream and trade publications
  • Work cross-functionally to develop press releases, media talking points and other key deliverables to support product launches
  • Manage Tenable's product review and award submission process, working closely with product marketing to identify opportunities and draft relevant materials.  
Create content for press releases, byline articles and blog posts
  • Draft keynote presentations for key executives
  • Write bylines, op-eds and contributed articles for executives in both top-tier business publications and trade pubs
Strategy and Analysis
  • Monitor, analyze and communicate PR results on a monthly and quarterly basis
  • Maintain a keen understanding of industry trends affecting cybersecurity and make appropriate recommendations regarding communication strategy
  • Establish strong rapport with leadership teams both in-region and at corporate, especially product marketing and research, to identify emerging trends and new story angles
What You'll Need:
  • Located in the Bay Area
  • 5 + years of experience of proven working experience in public relations, product marketing, and strong agency contacts throughout North and South America 
  • 5+ years of experience working in-house or agency-side for B2B enterprise tech companies
  • Proven track record designing and executing successful public relations campaigns
  • A  nuanced understanding of the cybersecurity industry and deep SaaS/cyber product expertise
  • Strong and trusted relationships with national business and industry media outlets
  • Skilled in broadcast and print media interviews
  • Exceptional writing and editing skills
  • Ability to meet competing deadlines and an aptitude for prioritizing tasks and projects
  • BA degree in Marketing, Advertising, Communications or a related discipline
    And Ideally:
    • MA degree in Marketing, Advertising, Communications or a related discipline
    • Fluency in Spanish and/or Portuguese 

    Tenable

    Address

    San Francisco, CA
    USA

    What email should the hiring manager reach you at?

    By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

    What email should we contact you at once we get salary info from the hiring manager?

    By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

    Our qualification feature is only available to registered members - what email address would you like for us to keep on file?

    By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.