Product Marketing Manager
Telestream, LLC Nevada City, CA
- Expired: August 06, 2021. Applications are no longer accepted.
Telestream provides world-class live and on-demand digital video tools, workflow solutions and quality monitoring capabilities that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies, and service providers, as well as a growing number of users in a broad range of business environments, rely on Telestream solutions to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. If you're looking for an industry leader in the high growth area of video, Telestream is for you.Product Marketing Manager I - Nevada City, CA or RemotePosition SummaryAs a Product Marketing Manager, you will be responsible for the outbound marketing activities for the desktop products.
You will craft the messaging and positioning. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert on the customers of your products, how they buy and their buying criteria.
If you have expertise in live streaming, video editing or adjacent technology combined with a strong business acumen, this could be the role for you. Responsibilities Works with Business Unit management and Product Managers to develop clear product positioning along with messaging that articulates the value of products and solutions in monetary terms whenever possible.Sales enablement: communicate value propositions of the products to the sales team and to the distribution channel. Develop sales tools that support the selling process for the desktop products.Product launch: plan the launch of new products and releases and manage the marketing contribution to the cross-functional implementation of the plan.Demand generation: provide input, content, and review for demand generation activities including social media for desktop products.
Ability to tell the desktop products stories to target markets by connecting with customers individually and on social channels, on stage at events, during industry-wide webcasts, in high level meetings with other players in the industry and wherever else it makes sense to go.Content creation and working within the Marketing team to enact marketing initiatives. Qualifications:Bachelor's degree in marketing or communications preferred (business emphasis is a plus)3+ years of experience in product marketing or in a business/technical role Dynamic personality who is a compelling presenter and can tell a story in an engaging wayMarketing Automation experience (Pardot for example)An understanding of marketing analyticsExcellent writing and presentation skills with the ability to present technical products to both technical and non-technical audiencesExcellent people and management skills to interact with staff, colleagues, cross-functional teams, and third partiesAbility to work effectively with deadlines and able to set priorities (even when those priorities change)Experience working with a marketing automation system is a plus.Knowledge of live streaming production software and hardware and knowledge of video editing software are both plusses.
AddressNevada City, CA
BusinessView all jobs at Telestream, LLC