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Marketing Coordinator

TalentBridge Farmington, NY
  • Expired: 18 days ago. Applications are no longer accepted.
TalentBridge has partnered with a growing technical capital equipment client to recruit for a Marketing Coordinator here in Rochester! The Marketing Coordinator will market products in North America by implementing marketing and advertising campaigns; maintaining current promotional materials inventory; planning and overseeing trade shows and company events for the North American market. Working collaboratively with the marketing team at our client's global headquarters in Europe, the Marketing Coordinator will develop campaigns specifically aimed at North American customers.

Marketing Coordinator will report to the Vice President of Sales & Marketing, with a dotted line to the Director of Global Marketing and will initiate market research and prepare reports of the North American market. This information will be incubated to form strategic decisions to drive and grow the business in North America.

Complete tasks related to:
  • Develops a strategic marketing plan for the company.
  • Marcom budget responsibility, analysis, proposals for annual budget updates
  • Manages all tactical marketing activities including advertising placement and tracking, direct mailing, printing and customer events
  • Plans and oversees trade shows: organizing staff, marketing materials, travel & lodging, and all logistics
  • Create objective metrics to measure and evaluate marketing activity effectiveness
  • Press release generation, editing and distribution
  • Market investigation; including competitor analysis, pricing, customer research.
  • Monthly to quarterly newsletter creation
  • Work with sales team for monthly focused "technology” touch.
  • Google Adwords optimization and planning
  • Engage with relevant North American industry organizations (SPIE / OSA etc.) to increase brand awareness.
  • Maintains "Travel Calendar” for the company.
  • Cross trains in all areas of Operations to provide support as needed.
  • Other tasks as assigned

Qualifications Education and Experience:
Years of Experience: 4+ years' experience, ideally in a technical capital equipment field
Education: Bachelors' Degree highly preferred
Degree or Formal Training: Business and Marketing, Organization and Project Management

Desktop Computer Skills
  • MS Office, Word, Excel, PowerPoint
  • Software – Act!, Navision, MS Outlook
  • Internet research

The ideal candidate will possess:
  • A high level of creativity
  • Be able to work independently with general supervision
  • Excellent organization and prioritization skills
  • The ability to produce accurate work under deadlines
  • Able to lift 50 lbs. and operate a forklift / hand truck



Farmington, NY
14425 USA