V.P. OF DIGITAL MARKETING NEEDED IN MONTGOMERY, AL! ! !
Develop and execute long-range strategic digital marketing activities relative to increasing market share.
- Strategize, plan, manage, and continuously improve robust cross-media marketing programs which include a combination of CRM direct marketing (both digital and print), digital advertising, social media marketing, print advertising, and content marketing.
- Monitor SEO performance across all of portfolios.
- Oversee the development of new websites and landing pages to support our digital marketing strategy.
- Review reports and analysis from the search engine optimization and sales department to strengthen marketing efforts and increase ROI. Simultaneously manage multiple search engine marketing campaigns.
- Recommend and lead appropriate marketing research initiatives to support digital objectives
- Provide market and competitive insights on various company endeavors.
- Stay up to date on digital marketing trends and tactics in an ever-changing marketplace.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance accordingly
- Brainstorm new and creative growth strategies to acquire and convert buyers
- Collaborate with agencies and other vendor partners as necessary
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans.
- At least 10 + years of experience in marketing and long-range planning.
- At least 7 years of experience in digital marketing
- High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics; and Adwords
- Demonstrated creative ability to evaluate advertising and promotional programs.
- Ability to lead in a fast-paced environment and operate under minimal supervision.
- Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to Identify problems and implement or recommend solutions.
- Excellent verbal and written communication skills and the ability to work well across all departments
- Knowledge and/or hands on experience within the cloud based marketing technology platforms including personalization, content management, data and analytics, ecommerce, CRM, Mobile and collaboration tools.
- Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement.
- Track record of launching new digital marketing initiatives. Substantially improved strategy (SEO, SEM, etc.), with a measurable increase in brand awareness and new customer acquisition
- Completion of a bachelor's degree in business administration or marketing.
Great company, competitive starting pay, great benefits, great team environment! Please apply today!
We also work with professionals who are too busy to spend countless hours searching on their own, professionals who want to be represented, professionals with great work stability, candidates who fit your job descriptions, have great talent and skill set who want us to be their eyes and ears.
We want to hear from you if you are a professional looking for a new career or if you're a hiring manager or business owner looking for an easier way to build a winning team.
"BUILD YOUR TEAM TO WIN"
TOP TALENT RECRUITER
TOP TALENT RECRUITERTOP TALENT RECRUITER, a division of Marcel McElroy's JOB CONNECTION LLC is an executive recruiting search firm who has clients throughout the southeast who are looking for top talent without the hassle of having too many inbound calls, emails or resumes to review. We also work with professionals who are too busy to spend countless hours searching on their own, professionals who want to be represented, professionals with great work stability, candidates who fit your job descriptions, have great talent and skill set who want us to be their eyes and ears. We want to hear from you if you are a professional looking for a new career or if you're a hiring manager or business owner looking for an easier way to build a winning team. "BUILD YOUR TEAM TO WIN" TOP TALENT RECRUITER