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EMAIL MARKETING SPECIALIST

TLF Apparel Fort Lauderdale ,FL
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

EMAIL MARKETING SPECIALIST

As a TLF Apparel E-mail Marketing Specialist, you will create Email, SMS, MMS, and Push Notification campaigns ahead of schedule that has been approved in advance by management for their design, brand voice, message, CTA, and overall look, content, and layout. They must be unique and visually compelling separating our campings form the norm. It will promote TLF's Brand, products, and various types of content. You will use expert knowledge and research to determine the target audience, devise campaign timelines, collaborating with internal teams to ensure messages are sent in proper form following TLF Apparel branding needs and strategies.

EMAIL MARKETING SPECIALIST JOB DESCRIPTION (including but not limited to the below):

  • Create, design, and manage Email, SMS, MMS, and Push Notification Marketing Campaigns throughout the campaign and product life cycle
  • Continually developing and improve our current email automation flows for all Emails, SMS, MMS, and Push Notification campaigns. Continuously A/B testing and implementing winning results in future campaigns and automation flows
  • Select CTA, body copy, photos, layouts & other design elements, presenting proofed & finalized concepts, using Klavyio, SendGrid, and SMS/MMS apps to administer CRM database and reporting on all campaign KPI results
  • Develop numerous templated innovative and tested designs for various campaigns such as; New Releases, You May Also Like, Seen on Social, Trending Now, Fit of The Week, Product Highlights and Features, Sales and Promotional, and Content Driven Emails, SMS, MMS, and Push Notification campaigns
  • Design primarily for mobile-friendly UX/UI first and Desktop and Tablet UX/UI secondary. Monitor and manage list segmentation, subject line optimization and A/B testing, click & landing page optimization and attention to detail
  • Create visually stunning and unique landing pages that correspond to these campaigns using Shogun, Shopify Plus, and basic HTML, PHP, CSS, and Java coding
  • Create Pop-Up Campaigns using Privy that corresponds to these campaigns and creates CTA for Lead Gen and/or Sales
  • Produce quality content that is aligned with TLF Apparel branding needs and strategies
  • Develop new customer types, geolocation campaign targeting, LTV targeting, and product style, size, and color purchase history to create segmentation strategies to ensure Email, SMS, MMS, and Push Notification relevance to customers and potential customers
  • Develop open rate strategies, sales growth, and forecasting strategies. Also creating KPI benchmarks for daily, weekly, monthly, quarterly, and annual campaigns developing sales and performance metrics and goals at the individual campaign level for Emails, SMS, MMS, and Push Notifications.
  • Develop and improve our lead generation programs and test new strategies to grow our Email, SMS, MMS, and Push Notification database daily, weekly, and monthly.
  • Develop strategies that strengthening the acquisition and retention of subscribers through various Emails, SMS, MMS, and Push Notifications marketing strategies and principals.
  • Research and present competitor and industry designs and concepts for inspiration and trends
  • Work closely with design, marketing and/or product teams
  • Differentiate TLF Apparel brand to stand-out amongst industry competition/noise
  • Analyze email performance & creating regular reports for management review
  • Maintain and update internal teams to project/task status via e-mail and project management software (e.g. Asana)

​​QUALIFICATIONS / SKILLS / REQUIREMENTS:

  • A bachelor’s degree in marketing design or a related field
  • Highly proficient and a minimum of 5 years in design, UX/UI, and creating landing pages
  • Highly proficient and a minimum of 5 years of experience conceptualizing, creating, customer segmenting, A/B testing, and analyzing KPI’s to improve the overall success of each campaign
  • Minimum of 5 years of experience writing compelling copy, subject lines, and CTA’s
  • Advanced knowledge of Klavyio, SendGrid, SMS/MMS/Push Notification, Shogun apps
  • Advanced knowledge of creating and improving automation flows
  • Highly proficient with data analytics and KPI benchmarking
  • Extreme attention to detail and an ability to predict audience behaviors and preferences and use data to make informed decisions that will improve campaign results
  • Effective communication skills - both verbal and written in English (other languages are a plus)
  • Passion for the activewear and fitness industry
  • Lover of Pop Culture and always up-to-date on what's trending
  • A creative-minded individual with an ability to conceive, articulate and produce innovative ideas for new content
  • Ability to multitask, work in an extremely busy environment, and remain positive and productive.
  • Self-starter; effective in managing projects from the ground up
  • Detail-oriented and deadline-driven
  • Advanced knowledge of Microsoft Excel, Word, and PowerPoint

SALARY & BENEFITS DETAILS:

  • Type: Full-time at TLF Apparel Headquarters
  • Starting Salary: $45,000.00
  • Vacation: Ten (10) days per year (3.08 hours accrued per pay period) *
  • Sick Days: Six (6) days per year (1.85 hours accrued per pay period) *
  • Personal Days (PTO): Four (4) days per year (8 hours accrued per quarter) *
  • Annual Holidays: Ten (10) paid annual holidays
  • Health & Dental Insurance: 80% paid by TLF Apparel (employee & family) *
  • Product Allowance: $100 per month (cannot be used in conjunction with any items on sale or promotion)
  • Product Discount: 50% employee discount
  • Continued Education/Training: If approved, paid for by TLF Apparel

* Benefits including vacation, sick-days, personal-days, and health insurance begin accruing after a 90-day probation period.

Company Description
All qualified applicants will be interviewed on-site and new hires will work at our HQ in Ft. Lauderdale, FL. TLF was established in 2012 as a premium athletic/lifestyle apparel and accessories brand. Our mission is to provide apparel and accessories that are designed to push the limits of innovation and human performance at the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style! Our products are distributed and sold globally via brick and mortar, online retail channels, and direct to consumers via our website.

Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals that challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in athletic wear apparel and accessories.

TLF is an equal opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For more information on our employment opportunities, or to submit your resume; e-mail: careers@tlfapparel.com

TLF Apparel

Why Work Here?

Create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history!

All qualified applicants will be interviewed on-site and new hires will work at our HQ in Ft. Lauderdale, FL. TLF was established in 2012 as a premium athletic/lifestyle apparel and accessories brand. Our mission is to provide apparel and accessories that are designed to push the limits of innovation and human performance at the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style! Our products are distributed and sold globally via brick and mortar, online retail channels, and direct to consumers via our website. Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals that challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in athletic wear apparel and accessories. TLF is an equal opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. For more information on our employment opportunities, or to submit your resume; e-mail: careers@tlfapparel.com

Address

3931 SW 30th Avenue Ft. Lauderdale
Fort Lauderdale, FL
USA