The Senior Audience Strategist will report to the Sr. Manager Analytics & Martech on the E-commerce & Digital Marketing team. This team is looking to stand up single source of audience disciplines leveraging Adobe Audience Manager & LiveRamp for Audience curation and activation.
A successful candidate for this role will leverage his or her experience to build, publish & maintain audiences, consumer segments, analytics reports, conduct recurring reporting to monitor and drive KPIs, and proactively develop audience performance reports and analysis, highlighting observations and business context to deliver actionable recommendations.
Overall the candidate must quickly learn and understand the objectives of our program and its impact on the business. Critical thinking and hands on keyboard experience with data and data platforms are a must. The candidate must be a highly motivated, positive, organized self-starter who can work well with a variety of tasks and adapt quickly to different business needs and projects.
Senior Audience Strategist, Data Management Platform (DMP) role will own and manage our audience development and integration platforms. In this role, you will collaborate across the organization on audience operations and infrastructure aimed at driving marketing acquisition, retention and content engagement for our client. The ideal candidate will be someone with deep knowledge in DMP management, audience building, segmentation and experience activating audiences in digital media channels.
Experience working with any Data Management Platforms (Adobe Audience Manager preferred)
2+ years of media experience within a marketing department or agency-side media planning
Experience leveraging tools such as:
Liveramp a plus
Google DV360 a plus
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