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Senior Analyst - Web Analytics

Synergy Solutions Dearborn, MI
  • Posted: 26 days ago
  • $80,000 to $95,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, Dental

Senior Analyst - Web Analytics
Job Description –

The Senior Analyst - Web Analytics will be responsible for delivering analytics and insights for enterprise and e-commerce website strategies. This individual will be a key member of the Site Analytics team, working with the marketing business owners and agency partners to help them optimize interactive marketing strategies on the website. This individual will work across site domains, setup robust measurement plans for site KPIs, analyze and prepare insights and work with the Site Analytics manager to propose recommendations and present insights to the marketing business. The ideal candidate for this position will be a self-starter, have a combination of strong analytical, problem solving, and data manipulation skills and experience with the ability to synthesize
analytic findings into actionable strategic recommendations. Success in this role greatly depends on his/her ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

JOB RESPONSIBILITIES:

  • Engage with business, influence their strategic decisions based on analytics insights
  • Project Manage the analytics requests for the assigned domain and work with business to prioritize incoming requests
  • Become an expert on the assigned .com domain and the user experience on the site, and make recommendations for test & learns
  • Setup analytics dashboards to track metrics and trends on site behavior KPIs
  • Analyze the behavioral data [Adobe Analytics] on the brand sites as well as transactional pages on an e-commerce platform, and manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports report on an established cadence – weekly / monthly
  • Conduct deeper analysis on pathing across web pages and provide insights to help business with strategic planning
  • Work with agency partners on website tagging strategy and align tagging to analytics KPIs
  • Ability to integrate Adobe Audience Manger (AAM) audiences into Adobe Analytics and conduct meaningful analysis on the various audience segments
  • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
  • Conduct post campaign measurement of site actions
  • Conduct analysis by combining online and offline data sources
  • Seek opportunities to improve the reporting processes, data collection and delivery methods

EXPERIENCE & SKILLS

  • Minimum 4+ years Web Analytics experience
  • Advanced knowledge of the Adobe Marketing Cloud Platform, with a high proficiency in Adobe Analytics.
  • Working to advanced knowledge of Excel Pivot Table and Tableau or other visualization tools
  • Basic knowledge of Adobe Target and Audience Manager relative to their integration with Adobe Analytics
  • Ability to use data wrangling tools like Alteryx to combine online and offline data sources for analysis
  • Deep understanding of user behaviors on an automotive OEM website
  • Ability to exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
  • Excellent written and verbal communication skills
  • Must be able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
  • Digital Marketing Campaign experience preferred but not required
  • Required Bachelor’s Degree in Business, Marketing, Communications, Statistics or related areas

Synergy Solutions is an equal opportunity employer. In keeping with the values of Synergy, we make all employment decisions without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight. The list of duties and responsibilities outlined above is representative and may not be a complete and detailed list of tasks. Employee must perform any and all other duties assigned by his or her supervisor. Additionally, this job description does not constitute a contract of employment and that the company may exercise its employment-at-will rights at any time

Synergy Solutions

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