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Public Relations Manager (Reputation Management)

Sylvan Road Capital Atlanta, GA

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Who We Are

Sylvan Road is a technology-enabled, data centric, and vertically integrated investment management firm focused on single-family real estate. As a pioneer of the emerging institutional asset class of single-family rental housing, Sylvan Road has developed a sophisticated business model over the last decade. We have several distinct business operations in investment management, brokerage, construction, property management, field services and software development, each of which operates in concert with each other to deliver on investor returns and resident satisfaction. Operating primarily as a virtual employer, our success comes from the high value we place on our people, process and technology.


Why Work For Us

Sylvan Road is experiencing tremendous growth, so we are in the midst of an exciting transformation to better support a high-growth, dynamic business. This opportunity will enable you to make a significant and notable impact within our organization and to contribute to our development. We come to work every day excited by the growth of our industry and our company as we play a role in spurring its expansion and success. We are looking for like minded people who are passionate about driving innovation in order to make a meaningful difference for our employees, residents and investors.


Job Overview:

The Public Relations Manager (Reputation Management) is responsible for the creation and management of communication for proactively enhancing public image, resolving public image matters, and collaborating internally to mitigate reputation risk. They will be responsible for the execution and production of communication plans and content. They will be expected to elevate the company reputation and visibility in the marketplace. We are looking for an outgoing reputation management/public relations expert who is passionate about building a brand that supports residents, and clients, creating a collaborative culture and ultimately shaping our marketing and promotional strategy. This person will possess a high level of independent thinking, management skills, and have a keen understanding of how to connect with target audiences and build brand communications plans that deliver compelling messaging and content across channels.



  • Use strategist that advance the company's brand and anticipate future needs and opportunities.
  • You will be responsible for producing compelling content and copy as needed to support the teams output across channels, including but not limited to press releases, resident communication, investor updates, presentation materials, and executive communication.
  • Own the continued evolution of a compelling brand campaign and communications strategy that aligns with Sylvans long-term brand vision and drives awareness of the Sylvan brand in its key markets.
  • Refresh the brand positioning/messaging to anchor go-to-market and target audience messaging.
  • Partner closely with the internal communications and talent teams to help ensure consistency and adoption of brand language and standards across associate communications, training, etc.
  • Partners with operations to develop and deliver a marketing strategy that aligns with business goals, builds our program, and drives client/guest engagement
  • Drives development and directs results-oriented marketing planning across the organization
  • Directs social media strategy and new modes of communication and engagement
  • Oversees agencies and design resources as appropriate to support program implementation
  • Builds marketing programs that build culture and enhance our positioning within the marketplace
  • Actively supports client reporting through monthly, quarterly, and annual business reviews to tell the story of the partnership


PR / Brand Management

  • Be the thought leader and partner to the leadership team in managing Sylvan's public relations and communications across corporate communications, press, and crisis communication.
  • Oversee the PR agency relationship in driving the implementation of all PR campaigns and activity including formulation, implementation, evaluation, budgets, and timelines.
  • Manage the social media and reputation teams in driving Sylvan's commitment to a resident-centric living experience through both proactive and reactive strategies that build, promote, and protect the company's reputation, particularly through online channels.


  • Bachelors degree in Communications, Public Relations, Marketing, Real Estate, or a related field of study preferred and 7+ years of communications and brand-building experience, including public relations and written content development.
  • Superior business and creative writing skills, with the ability to generate a wide array of content from media releases and social posts to executive-level presentations and high-stakes communication with minimal editing needed.
  • Exceptional time-management, prioritization, and multi-tasking skills; ability to quickly adapt to an often-changing and rapid-paced work environment.
  • Supervisory and leadership skills with ability to work independently with minimal supervision.
  • Must be highly organized; pays meticulous attention to detail and accuracy.


What We Offer

  • Market rate competitive compensation, DOE

  • PTO (paid time off) and 11 company-paid holidays

  • Comprehensive Benefit Package: Medical, Dental, Vision, etc...

  • 401K with company match

  • Remote working environment


Sylvan Road Capital, LLC and its affiliates is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other classification protected by Federal or State Law

Company Description
Sylvan Road Capital is a technology enabled, vertically integrated investment management firm focused on single-family residential investments. As a pioneer of the emerging institutional asset class of single-family rental housing, we take a value investment approach to the sector. Sylvan Road oversees the complete asset lifecycle from acquisition through exit, including acquisitions, construction, leasing, property management, maintenance, asset management and portfolio management.

Sylvan Road Capital


Atlanta, GA



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