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Brand Marketing Manager

Swoon San Francisco, CA
  • Expired: 19 days ago. Applications are no longer accepted.

Duration: 6 months

Market rate pay

Responsibilities
Based on the current approach for this work, responsibilities are below. That being said, when making changes like this in a large organization, responsibilities may shift or be added to and the right person for this role sees that as opportunity.

Support introduction of B2B brand
o Partner to develop B2B social strategy with company social lead and individual business unit social teams
o Partner to develop B2B media strategy with company media lead and individual business unit brand teams
o Partner with business unit marketing teams (demand gen, customer, brand, content) to ensure branding strategy is executed consistently across teams
o Partner with Biz Ops and Mkt research to finalize measurement plan and execute ongoing
o Partner with Sales Readiness to develop sales assets for productive customer conversations
o Partner with Comms to develop guidelines for how to communicate the relationship between company B2B brand and individual business units, along with developing an introduction plan
o Be the voice of the company's B2B Masterbrand in key event meetings

Support brand campaigns
o Be the voice of company B2B brand in business unit campaigns, connecting dots across teams
o Explore potential company B2B brand campaign as part of the media strategy

Support company content strategy development
o This work is TBD, but being part of company B2B brand, this person would be a pivotal piece of thinking about our content strategy holistically across the company


Basic Qualifications
• 5+ years marketing experience in brand management (tech, CPG)

Preferred Qualifications
• Care about the craft: invested in your specialty with a desire to continue growing and building on it
• Care about the people: work is personal. We believe relationships matter and genuinely caring about those you work with is a great place to start building real relationships.
• Care about the vision: we believe in what we are building toward and would like someone who is equally excited.
• Self-drive: intrinsically motivated and curios. Ability to take new inputs, adjust direction, and bring positive energy to the challenge in this new light.
• Great communicator: ability to find the words and formats to get an idea across to a variety of stakeholders, both in formal channels (e.g. email) and informal, on the fly (e.g. in meeting discussion).
• End user: always thinking about the people we serve
• Be a trusted teammate: the ability to both lead and collaborate
• Organized: ability to take many pieces of information and create a view that ensures a plan moves forward, delivering projects on time
• Entrepreneurial: we believe in acting like an owner, this position requires someone to think holistically like a GM of a business, flexing between tasks and skills required on a daily basis
• Understanding of marketing channels, their roles, and how to piece together a coordinated marketing plan
• Enjoys working with external agencies

Swoon

Why Work Here?

Our focus is on the people first, and the placement second and we live by our mantra “Listen. Place. Care.”

Swoon connects with job candidates one-on-one to learn exactly who they are and understand which of our Fortune 1000 clients would have their dream jobs. We form relationships, not just connections, and we pride ourselves on our contractor care initiatives. Our accomplishments continue to increase each year, and we have received some of the highest honors in the industry. We were named a “Best Staffing Firm to Temp For” by Staffing Industry Analysts in 2019, 2018, 2017, 2015 and 2014.

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San Francisco, CA
USA

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