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Senior Art Director

Stratagon Charlotte, NC
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

This Senior Art Director will lead all efforts bringing positive energy and dynamic creative direction to the agency and its clients. They will develop customer creative strategies and establish standard design policies and processes. They will be instrumental in understanding our internal and client marketing needs to develop creative briefs and design concepts to meet desired business objectives. Aligned with agency growth, the AD will manage on-site and remote associates leading the execution of creative design, production and copy. They will guide creative projects and be responsible for the overall quality of work produced. The AD must the ability to both execute and direct on the creative process.

RESPONSIBILITIES

  • Translate marketing objectives into designs that are clear and compelling ensuring all creative work fits the creative brief and achieves the target goals.
  • Pitch creative concepts and strategy to external and internal teams demonstrating how design impacts their expected outcomes
  • Develop and implement successful multi-channel design strategies by deeply understanding our client needs and translating this to execution of deliverables on a timely basis
  • Understand and execute on digital creative trends and strategies for optimal designs and engagement by the target audience.
  • Manage and guide designers and writers, to ensure we are meeting our customers marketing objectives and strategies
  • Lead team to produce creative and copy for print and digital media, video, email campaigns
  • Manage bandwidth while ensuring accountability across the department
  • Ensure brand guidelines, voice and tone of our messaging is consistent with our strategies and project goals
  • Directly and indirectly manage on-site and remote associates
  • Stay abreast of creative trends, best practices and benchmarks in design and content strategy
  • Collaborate with account teams, to ensure successful and on target execution of internal and external creative needs
  • Adhere to internal and client brand guidelines and oversee consistency across design and copy
  • Evaluate design performance by tracking and evaluating feedback
  • Other duties, as required.

QUALIFICATIONS

  • Requires a bachelor's degree with 4+ years of marketing and or ad agency experience in a creative/design capacity or an equivalent combination of education and experience.
  • Expert in Adobe Creative Suite
  • Marketing experience
  • Creative portfolio required
  • Flexible and adaptable to a rapidly changing, fast-paced business environment
  • Writing/editing experience a plus

Stratagon

Why Work Here?

Stratagon has smart, talented and fun people, great clients, and a collaborative and learning environment.

Stratagon is an Integrated Marketing and Technology firm with offices in Greensboro, NC and Charlotte, NC, specializing in assisting high growth companies to achieve their goals using proven integrated marketing strategies combined with innovative marketing technologies. Stratagon is a marketing firm focused on helping our clients develop and grow their brands, increase their target customer leads, and strengthen their relationship with their customers, all while becoming more efficient and effective in doing so. How do we do this? We stay on top of marketing strategies and tactics (including awesome content and creative, a foundation in inbound and outbound, and a love for digital), we never relax on delivery standards (that's why we like analytics-backed results and customer feedback), and we partner with the top technology platforms that support our effort (like Salesforce.com and HubSpot). On this team, each person is an expert in his or her field, and we work hard individually to achieve a common purpose for our clients.

Address

4601 Charlotte Park Dr, Charlotte NC 28217
Charlotte, NC
USA

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