Job Title: SEO/SEM Manager
The SEO & SEM Manager will be responsible for the ideation and creation of strategic and relevant content for the company. This person possess demonstrable experience in writing for SEO and all onsite / offsite SEO strategies. Manager will be responsible for creating and executing a strategic content calendar and SEO plan to establish goals and benchmarks of achievement. Success will be measurable to those specific goals which may include: website traffic, keyword rankings, and the effective execution of all SEO tactics.
The ideal candidate has experience in leveraging data and deep research to create useful content. In this role, you’ll lead strategic development and execution across all relevant social media platforms, blogs, and internal corporate marketing efforts. This position will be a key player in establishing our paid search and social media to drive execution of conversion based campaigns that ensure that business objectives are consistently met.
Key Areas of Responsibility:
-Perform in-depth qualitative and quantitative research on a variety of high impact keywords and topics and identify new growth opportunities to inform SEO content strategy.
-Leverage appropriate SEO tools and internal data sets for deep competitive analysis, content gap analysis, ideation, monitoring, insights and recommendations.
-Facilitate the creation of high-quality, data-driven content by producing detailed content briefs based on your research and analysis.
-Ensure that published pieces ultimately reflect what was outlined in the briefs and integrate SEO best practices (optimized page titles, meta descriptions, H tags, URLs, featured snippet optimizations, schema.org markup).
-Create new titles as well as update existing pieces to be better optimized at winning in the search results.
-Track organic performance of titles and continuously test and tweak to understand traffic drivers and identify improvements for greater success.
-Police our corpus of content to minimize duplicate content creation and keyword cannibalization.
-Perform regular content audits and cleanups to improve or remove outdated, low-quality, low performing content.
-Partner with Dev team to create new assets and features (e.g. infographics, interactive data visualizations, tools) that will enrich our content and attract more links and traffic.
-Ensure that our content exhibits expertise, authoritativeness, and trustworthiness, and satisfies user intent by being insightful, useful, relevant, and engaging.
-2+ years in a relevant SEO and/or SEM focused role.
-Strong knowledge of SEO (keyword research, best practices, optimization strategies), content, and industry trends.
-Experience with SEO tools (Ahrefs, Moz, SEMrush), WordPress, Google Search Console and Google Analytics preferred.
-Creative and strong analytical and research skills.
-Capable of effectively organizing and modifying data via Excel and/or Google Sheets.
-Proven experience creating accurate, high-quality content at scale in a time-effective manner.
-Experience performing in-depth research projects using a variety of methodologies.
-Comfortable with basic HTML.
-Experience writing and editing digital content is a plus.