Skip to Main Content

Director, Brand Events and Communications

Stoney Clover Lane
New York, NY
  • Posted: over a month ago
  • Full-Time
Job Description

Director, Brand Events & Communications Responsibilities:

  • Create overarching, best-in-class, innovative communications and events strategies for various initiatives for SCL, including collections, collabs, special events, store renovations, digital initiatives, holiday season and more
  • Collaborate with internal teams to create and execute a collective, innovative year-long strategy, outlining clear goals and KPIs to increase brand visibility and enhance brand reputation.
  • Manage calendar, ideation and execution of all branded events to ensure the Founders' vision tlife
  • Manage influencer strategy and outreach to establish partnerships that broaden the perception of SCL and expand reach.
  • Work directly with influencers to build and maintain relationships and to create content based on overall brand objectives; drive sales via affiliate links and promo codes as relevant
  • Ability to creatively execute mailings, including creating recipient lists, sourcing synergistic gifts, communicating next steps to team and managing budget
  • Oversee and develop structure and protocol for seasonal gifting, product seeding, influencer store visits
  • Drive, track and report on influencer and celebrity social and editorial coverage
  • Measure ROI and impressions across initiatives in order to gauge success and inform future initiatives
  • Continuously identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverage
  • Work to increase press impressions and ensure that press coverage reflects accurate message pull through and brand POV as we tell our brand story.
  • Support on all aspects of brand visibility, including but not limited to: product placement, collaborations, campaigns, presentations, all events, press releases and media alerts, celebrity placements and partnerships.
  • In partnership with the VP of Marketing, drive Founder communications strategy to create visibility around founders and elevate the brand’s perception and reputation - both within the industry and through the eyes of our customer.
  • Manage execution of year-long and seasonal PR/media relations strategies to continue to build credibility for the Stoney Clover Lane brand and drive the brand forward.
  • Create press releases and media alerts, pitch and secure media, review media lists and invite lists, as needed
  • Leverage relationships with key members of the media—women’s fashion, retail, lifestyle, etc.—including print, broadcast and digital to secure coverage on various initiatives, as needed
  • Prep documents in accordance with interview-specific needs (Q&A, on-camera, etc) for all press opportunities.


Requirements and Qualifications

  • Bachelor’s degree preferred
  • 8-10+ years of Event & PR experience at an accessories or beauty company and/or an agency
  • Strong knowledge and interest of the fashion, lifestyle, beauty and consumer press, traditional media and digital/influencers
  • Extremely proficient in Microsoft Office (Outlook, PowerPoint, Excel, Word, Google Analytics)
  • Excellent verbal and written communication skills, with the ability to present thoughts clearly, accurately, and succinctly
  • Meticulous attention to detail, resourceful, organized with an analytical skillset and a can-do attitude
  • Team player who is excited for an opportunity to learn and thrive within a fast-growing company
  • Entrepreneurial; ability to drive forward with goals independently
  • Strong ability to develop and build cooperative working relationships and collaborate with all levels in the organization
  • Applicants must be 18 years of age and able to work legally in the USA.

Stoney Clover Lane

Address

New York, NY
10001 USA
View all jobs at Stoney Clover Lane

What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.