Marketing Communications Manager (Underground Utility Construction)

Position Objectives and Responsibilities

• Oversees the marketing and communications department, including staff, and relationships with vendors and contractors
• Maintains and enhances all aspects of branding, advertising, and website redevelopment / future enhancements and mapping of website content
• Implements marketing and advertising campaigns by assembling and analyzing markets and groups, prepares marketing and advertising strategies, plans, and objectives
• Create brand awareness through advertising and social media; create company standard brand portfolio with fonts, colors, templates to be used throughout the company
• Manage company’s social media platforms, post creation and content, including company website
• Accomplishes organizational goals by accepting ownership for new and varying requests; explores opportunities to add value to company job accomplishments
• Manages subcontractor/vendor and overall client relationship management by seeking out new opportunities to build relationships within the industry to promote the company
• Manages overall outside agency project management and is the primary point of contact with the agency hired for branding and design efforts
• Monitors and maintains marketing budget; reviews marketing analytics and develops growth strategies
• Track return on investment/data for marketing campaigns
• Develops and writes press releases and manages media relations
• Oversees development and distribution of company monthly newsletter
• Arranges proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, capability brief, and reports
• Analyzes customer requirements, specifically for technical proposal development and marketing initiatives
• Plans trade shows participation by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
• Provide content and feedback on design for tradeshow booth, past performance documents, resumes, capability briefs, advertising, proposal outlines and templates, white papers, photography/videography
• Recommends association memberships for executives and project management staff
• Develop guidelines for project management and executive staff to attend priority industry conferences
• Keeps promotional materials ready by coordinating requirements, inventorying stock; placing orders; verifying receipt
• Manages potential industry specific award opportunities on behalf of the company
• Seeks opportunities for sponsorships and advertising in relevant industry publications
• Seek speaking engagements, committee assignments, other participation for executives and project management staff. Ensures engagement requirements are met in advance of conferences
• Corporate gear management with vendors and ensures inventory needs are met and is up to date based on current market trends
• Develop and review client scorecards and reports on client satisfaction, send requests for recommendation letters as needed
• Partners with HR to plan and execute company social employee events
• Assist HR to develop company events, employee anniversary, and welcome onboarding packages
• Maintains communications with the media to seek articles written about the company, projects, and staff
• Updates job knowledge by participating in educational opportunities; reading trade publications

Position Requirements and Qualifications

• BA/BS in Marketing, Communications, or Journalism and a minimum of 5-10 years’ experience as a Marketing Communications Manager at a top tier organization in the Architecture, Engineering, Construction industries
• Able to successfully function as a leader and team player
• Outstanding communication skills with ability to express technical concepts clearly and concisely
• Detail oriented, self-motivated, and self-directed
• Ability to prioritize multiple demands in a fast paced, changing work environment. Exceptional organizational and multi-tasking abilities, problem-solving skills, critical thinking, interpersonal skills.
• Knowledge of Microsoft Office including Word, Excel, PowerPoint, Access
• Knowledge of Salesforce or similar CRM platform
• Must be available for the occasional weekends and travel
• Excellent communication, both written and verbal, skills and able to effectively communicate with employees at all levels of the company and vendors.
• Knowledge of Google Analytics, Adobe platform Photoshop and InDesign
• Portfolio will be requested