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Mgr, Marketing & Creative Strategy

Spectrum Stamford, CT
  • Expired: 10 days ago. Applications are no longer accepted.

JOB SUMMARY
Responsible for the execution of effective direct response campaigns and tactics to drive company growth. Manage direct response campaigns and projects from inception to completion, including post campaign analysis and summary report. Manage programs to positively impact consumer/customer perception of Charter's brand.


MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.

Create tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manage the execution of those plans.

Create and implement direct response tactics including but not limited to direct mail, customer engagement and bill statement marketing.

Coordinate with internal strategy teams on identifying segments and proper messaging unique to particular sales channels.

Drive call volume growth through direct response tactics while maintaining the overall brand.

Partner with field marketing organizations to design local and national marketing programs across multiple channels.

Develop effective marketing tactics for local marketing and sales initiatives that are in alignment with the overall brand.

Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.
Keep Managers apprised of potential risks and other key nuances which may impact projects.
Manage agency relationships.


REQUIRED QUALIFICATIONS
Skills / Abilities and Knowledge
Ability to read, write, speak and understand English
Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
Ability to efficiently manage resources and prioritize tasks
Ability to think creatively
Ability to build strong relationships with customers and colleagues
Strong organizational skills
Ability to translate requests into tight deliverables, assumptions and timelines.


Related Work Experience Number Of Years
Industry experience in consumer technology or related industries 4+
Experience in managing major advertising campaigns, including direct response

Education
Bachelor's degree or higher in marketing, business, communications or related field

PREFERRED QUALIFICATIONS
Skills / Abilities and Knowledge


Related Work Experience
Experience in brand management a plus


WORKING CONDITIONS
Office environment

Spectrum

Why Work Here?

At Spectrum, we thrive off our dynamic and collaborative environment with excellent opportunities for growth and advancement.

The Spectrum brand is powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws. Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.

Address

400 Atlantic St Stamford, CT
Stamford, CT
USA