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Marketing Manager

Solect Energy
Waltham, MA
  • Posted: over a month ago
  • Full-Time
  • Benefits: 401k, dental, life insurance, medical, vision,
Job Description

Come join New England’s leader in Commercial and Industrial Solar & Storage solutions! Solect was acquired by Pattern Energy in 2021 and is currently expanding our business. We are currently looking for someone within the renewable energy sector, or someone with a passion to enter this growing market, to fill the role of Marketing Manager to lead and align our marketing activities with the company’s strategic growth plan.

This role is full-time and will require a minimum of three (3) day a week in the office at our corporate headquarters in Hopkinton, MA. The ideal candidate will be a highly motivated marketing professional with the experience to collaborate effectively with the organization’s leadership and develop/implement programs that drive customer acquisition, retention, and growth. Skills include campaign management, content and digital marketing, vendor selection and marketing data analysis. The role requires familiarity with industry best practice marketing tools to help drive brand awareness and customer acquisition. This position will report into the CDO (Chief Development Officer). This is a unique opportunity for a self-starting industry professional to join a dynamic and growing team and participate in the solar (PV) industry from the ground up.

Key Functions

● Annual Marketing plan preparation, including budget and short and long-term strategy. Provide monthly updates to CDO on performance against budget.

● Coordinate with parent company marketing resources, and company directives, to create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments.

● Supervise operations of company’s email program and website on a daily basis, and also perform analytics reviews.

● Spot new marketing opportunities for company and carry out marketing initiatives.

● Responsible for planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan.

● Partner with relevant personnel on events/programs.

● Create relevant reports on marketing programs, including campaign results, post-event reports, SRO performance, and incoming lead generation. Measure performance against goals and budget.

● Manage the design, production, and distribution of collateral and promotional materials to aid company’s sales and marketing programs.

● As required, hire and manage contractors, including copywriters, advertising and marketing agencies, and external consultants.

● Apply various social media tactics in creating brand awareness and generating inbound traffic that strengthens company’s social media presence.

● Create original, error free, clear, and concise copy for website content, promotional materials, blog entry, and newsletter that ensures compelling and effective communication.

● Facilitate the drone aerial photo program for customer testimonials and success stories.

● Identify key industry and regional tradeshows to attend with the sales team to drive customer demand.

● Monitor the business and competitive landscape to identify best practices for marketing into the solar market. Be familiar with the company’s solar value proposition and how to project it to the market.

● Partner with business and sales operations to design, develop, and fully manage campaigns to drive lead generation and customer acquisition in target markets.

Competencies

● Experience with B2B marketing at a commercial market level.

● Excellent verbal and written communication skills at all levels of the organization.

● Ability to evangelize and articulate the company’s visions and value proposition.

● Comprehensive marketing skills – social media, web, tools and industry best practices.

● Able to design, manage, and monitor marketing campaigns across internal and external entities.

● Ability to identify and manage vendors to contract marketing services as needed.

● Comfortable delivering presentations to Senior Leaders and Customers.

● Belief and commitment to the new “Green Economy”.

Desired Skills

● Understanding of Zoominfo, Hubspot, Salesforce.com., Eloqua, etc.

● Minimum of a Bachelors’ degree in business, marketing, or liberal arts is required.

● Minimum of 5 to 10 years of hands-on experience with integrated marketing, demand generation, content marketing, and/or product marketing.

● Excellent written and oral communication skills.

● “Solar” Industry business experience is desirable.

● Strong skills in campaign planning, execution, and tracking.

● Experience with WordPress and other Web content management tools.

● Strong familiarity with SEO and Google Analytics tools.

● Basic marketing skills utilizing social media, email and direct marketing, content creation, communications, and lead generation.

● Strong collaboration skills with the ability to work across functions – sales, operations, IT.

● Data-informed approach to marketing coupled with strong analytical skills.

● Enthusiasm and positive attitude are a must!

Company Description
About Solect Energy

Solect Energy of Hopkinton, Mass., is one of the top ten commercial solar developers in the U.S., according to Solar Power World. The company provides commercial and industrial businesses, cities and towns, and nonprofits throughout New England with customized strategies for improving their businesses through solar. Solect’s services include solar financing, design, engineering, installation, operations and maintenance services, and system monitoring. The company installs rooftop and canopy systems, as well as solar energy storage systems that provide businesses with peak load reduction and emergency backup electricity in the case of power outages. Solect has installed more than 600 projects totaling more than 120 megawatts. The company, which was founded in 2009, employs approximately 85 people. For more information, visit us at solect.com.

Solect Energy is an Equal Opportunity Employer. The Company does not discriminate on the basis of race, religion, creed, color, sex, age, national origin, ancestry, marital status, sexual orientation, gender identity and expression, veteran status, citizenship, disability, medical condition, genetic predisposition to a disease, lawful off-duty conduct or political activities, or any other legally protected status. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, leave of absence, compensation, and training. Discrimination based on any of the above groups is strictly prohibited.

Solect Energy

Why Work Here?
Are you ready to join the front lines of the renewable energy movement? Then Solect Energy is looking for you!

About Solect Energy Solect Energy of Hopkinton, Mass., is one of the top ten commercial solar developers in the U.S., according to Solar Power World. The company provides commercial and industrial businesses, cities and towns, and nonprofits throughout New England with customized strategies for improving their businesses through solar. Solect’s services include solar financing, design, engineering, installation, operations and maintenance services, and system monitoring. The company installs rooftop and canopy systems, as well as solar energy storage systems that provide businesses with peak load reduction and emergency backup electricity in the case of power outages. Solect has installed more than 600 projects totaling more than 120 megawatts. The company, which was founded in 2009, employs approximately 85 people. For more information, visit us at solect.com. Solect Energy is an Equal Opportunity Employer. The Company does not discriminate on the basis of race, religion, creed, color, sex, age, national origin, ancestry, marital status, sexual orientation, gender identity and expression, veteran status, citizenship, disability, medical condition, genetic predisposition to a disease, lawful off-duty conduct or political activities, or any other legally protected status. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, leave of absence, compensation, and training. Discrimination based on any of the above groups is strictly prohibited.

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89 Hayden Rowe St.

Waltham, MA
USA

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