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Marketing Campaign Manager

Software Technology Inc Sunnyvale, CA
  • Expired: over a month ago. Applications are no longer accepted.

Role: Marketing Campaign Manager

Location: Sunnyvale, CA

Duration: 6 Months Contract

Job Description:

Overview

The campaign manager is responsible for overseeing and coordinating a b-to-b organization's campaign planning, execution and measurement processes. He or she may be responsible for the cross-enterprise campaign hierarchy or for individual campaigns within this hierarchy for a specific line of business.

Roles/Responsibilities

· Define common campaign structure and elements to be used across the enterprise

· Document the responsibilities of various functions during the campaign planning and execution lifecycle

· Work with business units, product marketing, marketing and sales leaders to shape campaign themes for a yearlong timeframe

· Coordinate with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs

· Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing

· Work with marketing operations and other teams as needed to measure campaign performance and with business leaders to course-correct as campaign execution unfolds

· Coordinate with management & finance for campaign budget allocation and with sales for ongoing business reviews (for us this will be the Franchise meetings)

Skills:

· Understanding of Sirius Decisions Campaign Framework and its implementation

· Solid understanding of the different functions of marketing

· Strong business acumen and leadership skills (i.e., lead through influence)

· Able to forge strong relationships with other functions

· Understands complex organizational structures and dynamics

· Customer- and market-driven orientation

· Development of short- and long-term marketing plans

· Verbal/written communication

· In-depth understanding of key business metrics, ability to analyse metrics and draw conclusions for improvements

· Group facilitation skills

Thanks,

Bhanu Prakash

Sr. Talent Acquisition Specialist

Office: 609 447 3345 (Direct)

SMS: (501) 943-6537

Email: bhanu.prakash@stiorg.com
bhanu(dot)prakash(at)stiorg(dot)com

Software Technology Inc./STI

Software Technology Inc

Why Work Here?

Endless opportunities for growth and advancement

Software Technology, Inc is 14 years organization, with over 650+ Engineers working globally with average Experience greater than 6 years. STI created value is > $1 Billion created for clients (Acquisitions). We are MBE/WBE & SBE Certified Company.

Address

Sunnyvale, CA
USA

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