Sober Grid Cleveland, OH
- Expired: January 05, 2021. Applications are no longer accepted.
Lead Generation and Marketing Mgr. We are looking for a Marketing Manager who will be responsible for developing, executing, and overseeing our business to business lead generation and more broadly our entire B2B marketing strategy, including tactical implementation. This is a hands-on position that will develop with multi-channel, multi-touch, marketing programs, including email campaigns, social media, conferences and events, PR releases, website, and inbound strategies, cold calling. We are searching for someone who can share our story through compelling content and drive pipeline growth. The ideal candidate thinks strategically while getting into the weeds and brings a positive energy to the team.
This person should build a marketing strategy to meet our company goals while launching into execution. Responsibilities include: Planning, development and execution of strategic marketing initiatives to build pipeline and drive revenue for enterprise and consumer business. Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to, web, SEO, pay-per-click, social and email, Google Ad words, Linkedin Marketing, other paid media channels. Develop and execute a PR and thought leadership strategy in both existing and new markets. Execute tactical marketing efforts that support overall strategy, such as writing, editing, building frameworks for new strategies. Oversee all conference/event marketing strategy and tactical implementation of pre, post, and onsite marketing involvement. Work with enterprise and consumer teams to segment audiences for tailored communication. Create, measure, track and analyze marketing campaigns to understand customer behavior and overall marketing success. Manage campaign budgets and vendor relationships. Identify and manage third-party suppliers. Preferred Experience & Ambition: 2+ years marketing experience with emphasis on digital marketing. 2+ years of startup or new company launch experience is a plus Driven and motivated to work in a mission driven company that helps serve the addicted and recovering Interest in taking bootcamp yourself to gain technical skills and better understand the [redacted] industry. In-depth experience in planning and executing marketing programs, including email campaigns, social media, conferences and events, PR releases, website, and inbound strategies. Aptitude in current digital marketing technologies and best practices in optimization for digital channels. Strong understanding of lead generation best practices. Website management experience; Webflow and HTML experience a plus, GoDady and or Wix. Experience or quick to adapt with Hubspot and/or Salesforce, Reply.io, GoToWebinar or equivalent, Google Suite, Photoshop, Graphics Software Applications Experience working under tight deadlines and in a fast-paced environment. Strong project management, communication, organization and collaboration skills. Driven and motivated to help grow a start-up in a team-centered environment. Bachelor’s Degree in Marketing or related discipline. Legally eligible to work Crucial Skills: Email marketing experience and sophisticated email nurture campaigns. LinkedIn Marketing and Sales Navigator Webinar Strategy and Execution Related keywords: remote work from home, sales Job Types: Full-time, Part-time, Contract Pay: $50,000.00 - $135,000.00 per year