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Pardot / Salesforce Marketing Manager

Snapchat Santa Monica, CA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

We’re looking for a Salesforce Administrator to join Snap Inc! As a member of the Salesforce team, you'll play a key role in building and supporting features across Pardot and our Salesforce Sales Cloud. Working from our Los Angeles, CA headquarters, you'll collaborate with our Product Marketing and Salesforce teams to build strategic marketing processes, execute campaigns and enhance lead lifecycle configurations.

What you’ll do:

  • Support Product Email Marketing by implementing strategic marketing workflows in Pardot, incorporating processes including lead generation, scoring, management, and qualification as well as email and drip marketing

  • Effectively use Pardot reports to make data-driven decisions

  • Participate in the planning and analysis of business requirements for configuration changes and managed packages

  • Translate business requirements into creative and effective technical designs

  • Identify opportunities for enhancements for existing tooling and processes (Gmail integration, Einstein Analytics, Lead and Opportunity lifecycles) and new features offered in each Salesforce major release

  • Work cross-functionally with Sales, Sales Operations, IT and other key stakeholders

Minimum qualifications:

  • Bachelor’s degree in marketing, communications, computer science or a related field or equivalent work experience

  • 2+ years of experience in administration and support of Pardot or Marketing Cloud

  • Salesforce Administrator Certification

  • Pardot Specialist or Marketing Cloud Certification

Preferred qualifications:

  • Knowledge of email deliverability requirements, best practices and CAN-SPAM Act and GDPR compliance

  • Additional certifications in the Administrator, Consultant and/or Marketing tracks

  • Understanding of relational databases and effective custom object design

  • Proficiency in custom formula fields and formula criteria for workflow and validation rules

  • Experience with Salesforce tooling (Data Loader, Workbench, Eclipse Force.com IDE) and ETL tools

  • Excellent interpersonal and communication skills

Snapchat

Address

Santa Monica, CA
USA

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