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Account Manager (Marketing Client Service Team Lead)

Bethlehem, PA
  • Posted: over a month ago
  • Full-Time
Job Description
Salary: Salary: $75k-$90k.

Location: Nationwide, Remote Position

**This is not a Sales or Customer Success position. This is a Marketing position within an Agency**

Position Description:

SmartAcre is looking for an Account Manager to serve as the primary point of contact for clients while leading a select team of strategic marketers. The Account Manager is pivotal in ensuring client satisfaction and deliverables are of the highest quality and addressing the client needs.

The Account Manager is responsible for nurturing, managing and strengthening existing client relationships as well as problem solving for the client and team and delivering on KPI set during annual and quarterly planning. They take pride in building trustworthy relationships with their clients, resulting in happy clients that look like rockstars to their bosses!

Key Responsibilities/Desired Allocations of Time

Client Meetings and Communications: 30-40%

  • Serves as the client’s primary point of contact by providing day-to-day support and communication to clients and internal team members.
  • Builds and nurtures client relationships for the benefit of both the client and agency.
  • Takes ownership of the account and its performance, understands the client and their business, including personal and professional goals, nuances, and quirks, and translates those to the greater team for success. 
  • Provides a communication bridge between the client’s retainer and additional projects. 
  • Coordinates, schedules and leads client meetings while ensuring all agendas (hotlists) are complete and with the client the day prior to the meeting. Ensures client meetings have clear goals and roles for successful flow and communication.
  • Works in tandem with the Campaign Manager to ensure client expectations and goals are met and campaign delivery is up to client and SmartAcre standards.

Strategy & Planning: 15-20%

  • Initiates monthly and quarterly plans to ensure all tactics and campaigns are tethered to the client’s sales and marketing goals.
  • Contributes to annual strategies for a select portfolio of clients based on conversations, requests and overall objectives.
  • Creates ABM strategies focused on obtaining leads and conversions for clients through digital and traditional tactics.

Project Management: 15-20%

  • The client’s go-to for performance and progress questions, possessing the ability to manage project timelines, understand performance, and handle any challenges
  • Inserts monthly plans into an internal project management platform and external client communications tool to support communications, visibility and accountability. Monitors platforms to ensure up-to-date view of deliverables and timelines. 
  • Monitors and communicates utilization rates of retainer hours on a weekly and sometimes daily basis to ensure the team is not exceeding budgeted hours for the month. Communicates updates as appropriate to clients to aid in transparency.

Production: 10%

  • Ability to roll up sleeves and support occasional ad-hoc client and team requests based on a deep knowledge of the account.
  • Creates monthly dashboards to report monthly metrics to clients in a consumable, approachable manner. 
  • Contributes to the quarterly reporting process by adding insights to ensure reporting is actively addressing client goals while also maintaining cumulative presentation decks for annual planning and reporting.

Review/QA: 5-10%

  • Provide review of one-off tactics to ensure strategy is applied and delivered.

Other: 10%

  • Leads weekly team syncs for team coordination, collaboration and communications.
  • Responsible for the development and management of Inbound Marketing Associates. 
  • Supports renewal conversations with a selected portfolio of accounts.
  • Alerts Account Directors and team of new project opportunities and supports new project scoping conversations as applicable. 
  • Monitors Marketing Automation renewal dates and usage rates (e.g. marketing contacts in HubSpot, Pardot contact usage) to allow adequate time for upsell or purge campaign strategies.
  • Maintains a high-level understanding of the differences in marketing automation platforms, and serves as the escalation point for diagnosing and triaging within each or elevate to MarTech department.

Minimum Qualification & Skills:

  • 8+ years experience as an account executive or account manager in an agency setting, or related experience.
  • Experience working in a digital agency.
  • Previous management of a small to a mid-sized team.
  • Working knowledge of marketing automation tools in one of the following platforms HubSpot, Pardot, Marketo, and/or Salesforce.
  • Proficient in managing digital marketing campaigns and projects with multiple resources, stakeholders, and multiple deadlines.
  • High level understanding of lead and demand gen tactics, including inbound marketing, content marketing, SEO, PPC, and social media.
  • Technical understanding of the pieces that make up a successful digital campaign and how that process is executed.
  • Expertise in beneficial and productive relationship building with the ability to be firm in decision making.
  • Highly organized, self-starter who is both detail-oriented and big-picture thinker.
  • Ability to counter client requests in a cool, calm, and collected manner, and can handle pressure with thick skin. Understands when to say no, push back, and provide alternative approaches. 
  • Expertise in data analysis, presentations, and consultative reporting.
  • Excellent verbal and written communication skills.

Why SmartAcre?

  • Salary: $75k-$90k.
  • Sign-on bonus
  • Health, dental, 401k with employer contribution.
  • Paid maternity and paternity leave.
  • Performance-based annual bonuses and incentives.
  • Training & conference stipend.
  • Paid holidays and unlimited vacation at date of hire.
  • Remote agency - flexibility of working from anywhere! 

Key Performance Indicators:

  • Build and maintain long-lasting client relationships for positive outcomes including renewals, referrals and collaboration. 
  • Successfully lead client relationship (calls, meetings, etc.) adding value and following SmartAcre communication best practices.
  • Actively hold certifications in HubSpot Inbound Marketing, HubSpot Marketing Software, HubSpot Email Marketing and/or HubSpot Content Marketing, Google Ads (beyond Fundamentals and Search), and Google Analytics.
  • Demonstrate ability to think strategically about lead and demand tactics by owning an area of expertise. Success will be measured by maintaining and influencing agency processes in this area, new hire training, leading at least 1 lunch-and-learn per year.
  • Continue to learn and improve skill-set by proactively participating in webinars or by identifying events or outside training for approval by manager. Use knowledge to lead a SmartAcre lunch and learn at least once a year, also contribute new ideas to client account plans monthly.



Bethlehem, PA



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