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Marketing Specialist

Simply Organic Beauty Saint Petersburg, FL

  • Posted: over a month ago
  • $50,000 to $55,000 Yearly (plus commission)
  • Full-Time
  • Benefits: medical, vision, 401k, dental,
Job Description

ROLE, RESPONSIBILITIES & REQUIREMENTS

As our E-commerce Marketing Specialist, you will strategize, develop and execute paid and organic marketing campaigns that drive sales and new customer acquisition within our passionate community of beauty professionals. You will also focus on day-to-day eCommerce responsibilities.

 

Reporting to the Marketing Director, you’ll be responsible for driving the customer experience through building and modifying products and managing the overall user website experience. You’ll also have a heavy hand in implementing entire digital and traditional marketing campaigns from conception to end and manage campaign execution across all media channels including but not limited to: PPC, Social, Email and Digital.

So, you’re borderline obsessed with creating high converting digital marketing campaigns and seamless e-commerce customer experiences .… and that’s not even the best thing about you.

We want you eager to understand how your role serves the professional beauty industry (B2B) so you can begin implementing digital marketing strategies that attract, acquire, and inspire salons, spas, and stylists to partner with Simply Organic Beauty and evolve

their beauty product offerings and tactical business needs. Your marketing mind will help small, local business owners and artists grow and live healthier, more sustainable lives.

You will be in charge of helping our Marketing Team generate high volumes of web traffic (paid and unpaid), converting that traffic into new leads and collaborating with our Sales Team to create the ultimate browser to buyer experience. You will have a heavy hand in the full customer lifecycle, contributing to our retention efforts (promotions, product launches, etc) and transforming current customers into brand advocates that shout our name from their solar-powered roof tops.

Please note: this position isn’t for the full-time remote-working folks out there. At Simply Organic Beauty, our mission is to change salons for the better. Salons are local businesses that rely on a physical presence; they are creative spaces built on passion, purpose, and people, so face-to-face relationships are a must (six feet apart and with a mask on, but you get the gist). Simply Organic Beauty has to be part of this, creating that same environment in-office, daily and safely.

 

Be sure to read the requirements and responsibilities and see if you still get excited, then apply!

RESPONSIBILITIES

This will be a rewarding and meaningful role with a wide range of responsibilities:

  • Build and scale new and existing acquisition channels (PPC, Social, SEM, SEO, SMS, Email, Affiliate, Partnerships, Influencer and Referral)

  • Develop and execute eCommerce and Digital strategies to acquire new customers and drive revenue.

  • Help manage our entire digital experience and customer journey -- from awareness to conversion and transforming customers into raving fans on our websites, social media, etc.

  • Developing digital campaigns to capitalize on consumer trends and buying behaviors.

  • Working directly with the Marketing Director to strategize and execute media plans that are on-strategy, timely, and on-budget and ensuring accurate trafficking, delivery, and attribution.

  • Create advert, email copy, and creatives, website landing pages, press releases, to achieve strategic marketing goals.

  • PR and marketing functions, including brand performance.

  • Pitching and executing new ideas and programs that proactively meet the needs of internal partners and grow the Simply Organic Beauty brand awareness in the marketplace.

  • Monitoring market trends, research consumer markets, and competitor activity

 

 

KEYS TO SUCCESS

We believe you will be successful in this role if you have:

  • A love of clean and holistic beauty

  • Bachelor’s Degree in Marketing, Communications, Advertising, or Business.

  • 3-5 years of previous work experience in B2B2C marketing, eCommerce, digital marketing, or related experience.

  • Experience with Shopify and eCommerce sales

  • Experience writing long-form and short-form copy for e-commerce sites and other media channels

  • Knowledgeable of Affiliate marketing and affiliate marketing management platforms

  • Direct experience with Google Analytics, Google AdWords, Facebook & Instagram Ads

  • High proficiency and track record in brand management and project management

  • A strong multi-tasker who enjoys working on several projects at a time

  • Creative and likes to think out of the box and bring new ideas, but knows how to stay on task and get things finished.

  • Ability to work with, analyze and present campaign performance data with a proven track record of using this to track KPIs for successful, performance-based marketing.

  • Experience handling a high volume of creative and campaign types (print, digital, video, activations, influencer, etc.) while coordinating with agencies, internal creatives, communications, and other partners.

  • Experience using Adobe creative suite

  • Comfortability working independently and collaboratively

  • Superb attention to detail, good judgment, and listening skills

  • Excellent execution skills—able to create effective copy and campaigns that drive results.

  • Always present an energetic attitude that facilitates creative collaboration

  • Stay up to date with marketing best practices and implementation.

  • A good sense of aesthetics (basic UX knowledge) and a love for great copy.

  • Working knowledge of Wordpress and Shopify is preferred.

  • Experience with paid marketing campaigns and PPC, a plus.

  • Working knowledge of HTML/CSS, a plus.

 

COMPANY BENEFITS

 

  • Health, Vision and Dental Insurance included. AFLAC supplemental plans

available (optional)

  • Generous company-wide bonus structure and incentives

  • 401k retirement plan and employer match incentive

  • Employee Product Allowance (Free Beauty Products of your choice every month)

  • Complimentary, licensed on-site wellness programs (e.g, massage therapy, aromatherapy, yoga classes, etc) To be offered again after COVID

  • Complimentary on-site coffee and snacks

  • Mandatory Birthdays Off

 

ABOUT THE COMPANY

 

Headquartered in Palm Harbor, FL, Simply Organic is a company driven by a team of passionate individuals driven by a mission to change salons (and the world) for the better.

We curate, create and distribute an exclusive collection of professional, plant-based beauty and wellness products from around the world

Simply Organic products and services can be found throughout the world in the finest salons and spas, luxury hotels and upscale boutiques. Simply Organic and our family of prestigious brands have become synonymous with safety, quality, and luxury, and we are excited to continue to service the growing demand for clean beauty products that don’t sacrifice the health of people, professionals and the planet.

Simply Organic Beauty is an Equal Opportunity Employer

Company Description
Simply Organic is a company driven by a team of passionate individuals driven by a mission to change salons (and the world) for the better.

We curate, create and distribute an exclusive collection of professional, plant-based beauty and wellness products from around the world

Simply Organic products and services can be found throughout the world in the finest salons and spas, luxury hotels and upscale boutiques. Simply Organic and our family of prestigious brands have become synonymous with safety, quality, and luxury, and we are excited to continue to service the growing demand for clean beauty products that don’t sacrifice the health of people, professionals and the planet.

We produce professional plant-based hair care, bath & body and lifestyle accessories from our offices in Palm Harbor, FL.

Today, Simply Organic products and services can be found throughout the world in the finest salons and spas, luxury hotels and upscale boutiques. The Simply Organic brand name has become synonymous with safety, quality, and luxury, and we are excited to continue to service the growing demand for safer beauty products that don’t sacrifice salon performance.

Simply Organic Beauty

Why Work Here?
A team of passionate beauty professionals on a mission to change the world for the better.

Simply Organic is a company driven by a team of passionate individuals driven by a mission to change salons (and the world) for the better. We curate, create and distribute an exclusive collection of professional, plant-based beauty and wellness products from around the world Simply Organic products and services can be found throughout the world in the finest salons and spas, luxury hotels and upscale boutiques. Simply Organic and our family of prestigious brands have become synonymous with safety, quality, and luxury, and we are excited to continue to service the growing demand for clean beauty products that don’t sacrifice the health of people, professionals and the planet. We produce professional plant-based hair care, bath & body and lifestyle accessories from our offices in Palm Harbor, FL. Today, Simply Organic products and services can be found throughout the world in the finest salons and spas, luxury hotels and upscale boutiques. The Simply Organic brand name has become synonymous with safety, quality, and luxury, and we are excited to continue to service the growing demand for safer beauty products that don’t sacrifice salon performance.

Address

100 3rd St S #100

Saint Petersburg, FL
USA

Industry

Business

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