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Product Marketing Manager

Signify Health Dallas, TX

  • Benefits Offered Vision, Medical, Life Insurance, 401k, Dental
  • Employment Type Full-Time

Description:
The Product Marketing Manager is responsible for driving demand for the assigned portfolio of solutions in the [healthcare payer] market. This position partners with the Strategic Product Director to achieve the P&L goals of the product plan. The position works with the Strategic Product Director to understand the market and buyers, develop the product marketing strategy and go-to-market plans, craft differentiating messaging, and producing related deliverables for the Sales, Marketing and Strategic Product organizations at Signify Health. The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration, and business acumen and must have a broad understanding of the overall marketing function.

Essential Job Duties:

  • Acquire and apply market, competitive, and customer insights to inform marketing plans and provide insights to help guide the solution roadmap and strategy.
  • Craft value propositions and go-to-market messages with clearly defined differentiators.
  • Collaborate with product managers, subject matter experts, outside vendors and other team members
  • Deliver a market point of view with a cross-functional team that articulates the Signify Health perspective on potential opportunities.
  • Design robust product launches/re-launches tied to the release schedule in the strategic product plan and manage the cross-functional implementation of the plan.
  • Create client and internal facing materials or training to support product adoption and increase product effectiveness
  • Work collaboratively with Strategic Product Development and Sales to create a go-to-market strategy, messaging, content and campaign plan to drive demand and lead generation activities.
  • Work with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, etc.
  • Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning.
  • Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly.
  • Perform other duties as assigned by immediate supervisor or upper management.

    Required Expertise:
  • 3-5 years of healthcare IT or other healthcare industry product marketing experience;
    direct experience with health insurance companies preferred.
  • Bachelors Degree in Marketing or related field
  • Proven experience creating innovative, high impact go-to-market strategies.
  • Exceptional knowledge of sales, marketing and development processes.
  • Proficiency in Microsoft Office tools, Salesforce.com, Hubspot, and Adobe suite appreciated.
  • Experience working within an Account-Based Marketing environment appreciated.
  • Outstanding written and verbal communication skills.
  • Excellent people skills, including effective presentation skills.
  • Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks.
  • Ability to effectively manage relationships in a dynamic marketing organization and work well in cross-functional teams.

Working Conditions:

  • Fast-paced environment.
  • Requires working at a desk and use of a phone and computer.
  • Normal sight and hearing ability.
  • Use office equipment and machinery effectively.
  • Ability to ambulate to various parts of the building.
  • Ability to bend, stoop.
  • Work effectively with frequent interruptions.
  • Lifting requirements of 15 lbs. occasionally.

Signify Health

Our mission at Signify Health is to improve quality of life by providing comprehensive care where and when it’s needed most. We are dedicated to a vision of transforming the quality and delivery of care by utilizing our intelligent technology platform to create a better care experience through our national network of clinicians. Above all, we provide care for those who need it most. We understand the benefits of a personalized approach to clinical encounters, and the importance of conversation, understanding, and sitting knee-to-knee with the patient in the best setting for care delivery: the home.
  • Posted 13 days ago