Digital Marketing Analyst, Investment & Corporate Banking

Digital Marketing Analyst, Investment & Corporate Banking

MUST be local to New York City. This position is Hybrid, onsite and remote.

Salary Range is $80k to $85k

Digital Marketing Analyst to work in the Investment & Corporate Banking division reporting to the Managing Director, Head of Business Marketing. This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story.

Responsibilities

• Manage the creative assets, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience engagement
• Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images. Work with internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
• Coordinate with banking teams to create best in class library of digital emails, newsletters and market update and develop a distribution strategy working on audience curation and development
• Work with marketing and design partners to create, review and manage marketing assets
• Communicate project statuses, priorities, strategies, and set expectations to key stakeholders, including senior management
• Track and analyze digital marketing activity performance metrics and data via the creation of monthly reports; suggest strategy modifications to optimize performance
• Work with executive management, front office bankers and COO team to define and craft communications

Requirements/Qualifications

• 1-3 years' marketing experience in an operational or creative field; agency and/or financial services
• Passion and interest in building a social media presence through differentiation, audience targeting and engaging content
• Exceptional professionalism and confidence demonstrating the ability to effectively engage with internal stakeholders and navigate a matrixed environment.
• Proficiency with data analysis and Excel formulas
• Strong written and verbal communication skills
• Detailed understanding of the creative process for print, digital, video, social marketing media
• Ability to multitask and work on multiple projects simultaneously; ability to quickly assess and pivot to high priority items
• Knowledge and interest in corporate finance, capital markets and financial services

Other / Miscellaneous:

• Open office - collaborative team environment
• In-office orientation with remote work six days per month
• Overtime and after hours work expected
• Legally authorized to work in the United States