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Strategist, GTM Strategy

Shift Paradigm
Scottsdale, AZ
  • Posted: over a month ago
  • Full-Time
Job Description
We are Paradigm Shifters

Joining the Shift Paradigm team means we will succeed together, embrace challenges, reflect and relearn, value different perspectives, engage and take accountability. After merging multiple companies when we were Trendline Interactive (Inbox Pros-2018, Inbox Marketer-2019, DiG-2021, and LeadMD-2021), we're very proud of our amazing team of Shifters who keep pace with change in modern marketing and technology, and more importantly, shift paradigms to grow. Although our name is different, our people and their commitment to providing great service to our clients is still the same.


As a Strategist for the Go-to-Market (GTM) Strategy Practice, you’ll work with enterprise and SMB B2B and B2C clients to solve complex marketing, sales, and related business challenges. Clients come to us seeking support to up-level their go-to-market maturity and increase marketing ROI. This role is ideal for someone looking for growth, learning, and the chance to focus on building GTM strategy versus tactical execution.

The role of the Strategist is to:

  • Execute on diverse consulting projects, with a focus on strategic marketing initiatives and strategy.
  • Apply buyer/customer experience insights to enhance strategy and impact through completed deliverables
  • Assess clients’ overall GTM effectiveness (people, process, systems)
  • Provide guidance to clients in a wide range of industries, serving as a trusted advisor.
  • Develop solutions for complex marketing, sales, and organizational challenges, with the support of other specialists on the GTM Strategy team.
  • Manage multiple projects and priorities simultaneously.
  • Deliver high-quality work efficiently and independently while collaborating with team members.

The Strategist will join a team of highly skilled marketing domain experts and consultants that support our clients on nearly every aspect of go-to-market planning and strategy, from audience, competitive, and other research; to campaign ideation and strategy; to proper utilization of martech solutions.

Reporting directly to the GTM Strategy Practice Lead, the Strategist will own project execution and solutioning for the client engagements they work on, with support from the team and their manager. In some cases, the Strategist will have the opportunity to lead smaller engagements independently with as-needed coaching and support from their manager.


  • Manage work across multiple clients to efficiently deliver Go-to-Market projects, including:
    • Ongoing verbal and written client communication and updates
    • Coordination with other specialists and teams involved in the project
  • Assess sales and marketing programs and materials and conduct discovery research with key client stakeholders to identify areas for optimization (targeting, messaging, channel selection, tactical execution, technology enablement).
  • Create decks, playbooks, and other deliverables that summarize key findings, recommendations, and go-forward strategy.
  • Build marketing strategies and approaches that the client and/or other Shift Paradigm practices can execute on.
  • Manage relationships with clients and deliver an excellent client experience at every stage of an engagement.
  • 10+ years of experience building and executing effective B2B and B2C multichannel marketing programs, from ideation to measurement.
  • Ability to guide clients through the development of go-to-market strategies and models (demand generation, account-based marketing, PLG, e-commerce, channel).
  • Able to assess the quality and effectiveness of client marketing and sales efforts, and design solutions to improve them.
  • Experience using a variety of Marketing Technology tools including marketing automation, customer relationship management, and reporting.
  • Account-based marketing (ABM) experience required.
  • Consulting and/or agency experience a plus.
  • Product Marketing experience a plus.


  • Strong leadership skills
  • Results oriented with the ability to balance business considerations
  • Detail and solution oriented, self-motivated, and able to align professional development goals with business goals
  • Phenomenal communication skills – presentation, verbal and written
  • Strong analytical, numerical, and reasoning abilities
  • Well-developed interpersonal skills. Ability to get along with diverse personalities and work well in a collaborative / team environment
  • A self-starter who can prioritize workload and pick up projects with little guidance
  • Confident, self-motivated, a quick learner, and assertive.
  • Comfortable with tight deadlines

Our Commitment to DEIB

We strive to champion diversity, equity, inclusion, and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences, perspectives, and viewpoints of our people, partners, and communities we serve. We are committed to providing knowledge and career opportunity to the next generation of digital marketers while championing diversity and equality in the workplace.

At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health & well-being of our employees. We do not discriminate against any employee or applicant because of age, color, disability, ethnicity, family or marital status, pregnancy or related condition, gender identity or expression, language(s) spoken, national origin, abilities, political affiliation, religion, sexual orientation, socio-economic status, veteran status, or any other basis protected by law.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must have current US or Canada work authorization. For US Candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are a US Citizen or US Permanent Resident.

No relocation assistance can be offered at this time.

This role is open to remote only.

All Inquiries are held in strict confidence.

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Shift Paradigm


Scottsdale, AZ
85260 USA



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