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Digital Marketing Specialist

Seiler Instrument & Mfg. Co
Saint Louis, MO
  • Posted: over a month ago
  • Full-Time
  • Benefits: vision, 401k, dental, life insurance, medical,
Job Description

We are looking for a dynamic Digital Marketing Specialist to support the goals and marketing strategies of Seiler Instrument & Mfg. Co., Inc. As a Digital Marketing Specialist at Seiler, you'll be a key player supporting the Marketing & Communications Manager and Digital Marketing Professional with digital marketing activities across various marketing channels. This role is responsible for data integrity in our CRM platform, lead management from multiple avenues, and assisting with marketing campaigns, including digital and social media marketing.


Duties and Responsibilities:

  • Audit and revise our Customer Relationship Management (CRM) System by coordinating with Sales Teams and Management, and assist with web maintenance plans.
  • Communicate directly with customers for data integrity, customer success calls, lead management, etc.
  • Perform editing and proofing of marketing materials, web content, social media posts, blogs, e-blasts, press releases, newsletters and online advertising.
  • Assist with the organization-wide social media strategy, ongoing content development, and customer engagement. These platforms include, but are not limited to, Facebook, Twitter, Instagram, YouTube, and WordPress (Blogs.)
  • Prioritize and complete special projects as assigned to assist digital marketing campaigns for all divisions.


Education and/or Experience:

  • Associates Degree in marketing-related field or equivalent experience in similar role.
  • Highly self-motivated and willing to work closely within a team structure.
  • Basic experience with email marketing and marketing automation programs (MailChimp, Constant Contact, Survey-Monkey, Hubspot, Pardot, Marketo, etc.).
  • Ability to problem-solve, prioritize tasks, multitask, and manage time effectively.
  • Creative, but detail-oriented with an analytical approach to achieving objectives
  • General knowledge of social media best practices
  • Basic understanding of web metrics, digital analytics


Please visit to apply and to view important disclosures regarding EEO and how to request an accommodation in applying for this position.

Company Description
Seiler Instrument is a manufacturer specializing in fire-control equipment and a distributor of the finest geospatial instruments and software, microscopes, and Zeiss planetaria. Our firm consists of several divisions including Manufacturing, Geospatial, Medical, and Planetarium. Seiler is an ISO 9001:2008 Registered Firm for all divisions except Geospatial & Design Solutions. Our Manufacturing Division manufactures optical instruments and components primarily for the U.S. Military. Seiler is the OEM for optical fire-control used on all U.S. Howitzer and Mortar systems. We are responsible for machining, assembly, and testing all optical fire-control system components. Seiler also specializes in refurbishing Howitzer optical fire-control equipment. Our Geospatial Division provides services to various industries: Survey, Architecture, Engineering, Design Build Construction, and Mapping GIS/GPS. We specialize in product sales, training, implementation, support, and rentals. We are the largest distributor in the United States for Trimble Navigation Ltd/Trimble® Mapping. We also have our Design Solution business division, which is an Autodesk® Gold Partner Reseller. Our Medical Division provides high quality optics and service to the medical and dental industry. Seiler offers a full line of medical microscope products including: Colposcopes, ENT, Audiology, Compound and Laboratory Microscopes, Multidisciplinary Surgery Microscopes and Surgical Loupes. We also offer a full line of Dental Microscopy products including Microscopes, Loupes, Loupe Lights, and Stools. Our Planetarium Division is the sole distributor of Zeiss Planetaria in the U.S. and Canada. Over 500 Zeiss Planetariums around the world testify to the success of Zeiss in providing the most realistic night sky possible and for surpassing simulation, educational and entertainment needs. We can assist with planning a new facility, replacing an old projector, or updating existing Zeiss equipment.

Seiler Instrument & Mfg. Co


3433 Tree Court Ind. Blvd. St. Loui

Saint Louis, MO



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