SCW is looking for an Email Marketing Specialist to drive the company’s Email Marketing strategy in order to maximize revenue opportunities from the company’s CRM and customer database.
- 2+ yrs email marketing experience
- Fluent in Hubspot’s Marketing Hub (or demonstrated ability to learn Hubspot quickly)
- Firm grasp of audience targeting
- Strong verbal, written and interpersonal communication skills
- Well-versed in content development and storytelling
- Create a weekly marketing email blast that goes to our entire contact list
- Work with the CEO and Sales Director to research and identify sub-audiences out of our main content marketing email lists
- Strategize communication themes and content schedules for these sub audiences
- Write, design, and setup email communications for delivery through Hubspot
- Segment our email list for awareness, acquisition, retention, revenue, referral
- Work out mass blast content schedule: i.e. each month has one product/feature focus email, one customer story, one employee focus email, and one learning / educational email
- Create and maintain a content schedule
- Reply to email comments and messages and ensure sales opportunities are communicated to the sales team
- Advise on cross-platform email strategy and best practices including leading regular digital strategy
- Please submit a thoughtful cover letter that demonstrates why you’re a great fit for this position
- If possible, please provide 3 mass emails that you have written
About Us: We are a small, fast growing company based in Asheville that specializes in security solutions. We are a value driven company committed to delivering high-quality products and a superior experience to our customers from all over the world.
For more information on our values, visit: https://www.getscw.com/values. Our working environment is team centered and collaborative. If you're positive and want to be a part of a company determined to be the best place your grandkid has ever worked, we want to hear from you!