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Specialist, Marketing Services

Second Nature Raleigh, NC
  • Posted: 4 days ago
  • Other

Description:

The Marketing Services team seeks an enthusiastic, detail-oriented B2B marketing specialist to join its team and help support its B2B Business Unit. In this role, you will be expected to develop and execute marketing plans that support the Sales Team’s priorities, ranging from increasing brand awareness and consideration among targeted prospects to driving program advocacy among key customer accounts. You must be able to meet tight deadlines and handle multiple tasks at once in a fast-paced and unpredictable environment. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing campaigns and content that will help support the B2B Business Unit's revenue goals.

Proven experience with tradeshow and event planning, as well as developing and executing newsletters and e-blasts, required.

What you’ll do:

  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Liaise with external vendors to execute tradeshow events and campaigns
  • Collaborate with Brand, Creative, and other departments to coordinate brand awareness and marketing efforts
  • Assist in analyzing marketing data (campaign results, including traffic, leads, etc.) to influence future marketing strategies
  • Ensure the Sales Team is well-equipped with the content and knowledge of available marketing resources to actively nurture and close deals in the pipeline
  • Undertake individual tasks of a marketing plan as assigned

What you need to be successful:

  • Minimum 3 years of experience as a Marketing Specialist or similar role
  • Salesforce CRM experience a plus
  • Prior events/trade show experience
  • Some HTML troubleshooting
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, Google Drive, Adobe Creative Suite
  • Well-organized and detail-oriented
  • Ability to think creatively and strategically and execute tactically
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our brand through various types of content
  • Highly creative but also process-driven
  • Empathy and a deep understanding of the customer’s journey
  • Stay up-to-date with digital marketing trends and potential new channels and strategies
  • BS/BA

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Second Nature

Address

Raleigh, NC
27601 USA

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