- $89,000 Yearly
This position reports to the Vice President (VP), MarCom & Industry Relations and is responsible for leading SNA marketing operations for a wide range of Association programs, initiatives, and events. This includes implementing engaging campaigns for a variety of audiences, overseeing the Association’s social media strategy, and maximizing online advertising sales.
Works closely with the VP, develops an annual SNA marketing strategy and promotion plan for identified major initiatives and ensures resources are aligned to deliver against the plan.
Oversees development and implementation of SNA’s social media strategy across relevant platforms.
Develops marketing strategies, cross-promotions, and new ideas to build awareness of SNA to members, prospective members, and external audiences.
Ensures the diversity of SNA members is reflected in all marketing initiatives.
Consults with and advises all Centers on marketing options as they develop their program plans and identify key messages for new and ongoing initiatives and develop relevant marketing campaigns to deliver against Center needs.
Develops marketing plans and creative briefs to produce print/digital/video materials designed to:
promote the SNA brand;
enhance professional development programs and educational offerings;
promote registration for SNA’s national meetings;
support other programs, projects, and initiatives of the Association; and
promote sales in the SNA Shop.
Manages social media advertising and recommends strategies to the VP to maximize brand exposure and advertising revenue.
Oversees partnerships and contracts with external designers, marketing, advertising, and creative services agencies.
Responsible for list management, distribution, and troubleshooting of all email blasts and eNewsletters, including E-Daily, from SNA’s communications platform.
Monitors and assures accurate recording of opt in/opt out subscriptions to ensure SNA remains in compliance with the CAN-SPAM act.
Ensures all marketing efforts are meeting deadlines and expectations.
Writes and edits engaging promotional copy across multiple marketing platforms.
Oversees the Shop with the support of the Marketing Specialist.
Identifies new products, themes, and designs for Shop items and oversees all promotional efforts.
Analyzes sales data and recommends improvements to the VP based on analysis.
School Nutrition AssociationArlington, VA
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