Digital Marketing Analytics Coordinator

At Schaefer Ad Co., our goal is to make life better for our clients, our team, our community and ourselves. Our culture impacts every area of the agency and is rooted within every employee from the top down. Across each discipline, every person at the agency is encouraged to be their best selves — even the agency dog. That’s why Schaefer Ad Co. is more than just one person, a name on a building, or even just a place where people come to work. It is a place that fosters community, where differences are admired, and out-of-the-box ideas are encouraged. Within these four walls is an environment that demands self- and team-growth via exposure to new things. This mindset is what drives our agency to be an empowering place to work that always strives to maintain a fun, engaging and collaborative environment.

Whether it is through our various Schaefer outings or our internal kitchen happy hours, at Schaefer individuality is celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home. Because at Schaefer Ad Co. we are more than just merely coworkers, we are a family – and not the type that is simply united by blood, or are forced to spend the holiday together, but a group of people who genuinely trust, care about, and look out for each other.

VISION

Schaefer Advertising Co. is seeking a data-driven Analytics Coordinator to join our team.  As part of the Digital team, this person will work under the Digital Supervisor and in collaboration with the full digital team to bring client reports to life across Schaefer’s three key verticals— Healthcare, Real Estate, and Attractions, Tourism & The Arts.

The Analytics Coordinator is responsible for managing key areas of Schaefer’s analytics process, including monthly report calendar management, data aggregation, dashboard development and report visualization. The Analytics Coordinator will work closely with the media and CRM teams to ensure all campaign data is collected and reported on within a given reporting period. The right person for this role must be extremely detail-oriented, with a critical eye on deadlines at all times.

Through the duration of this role, the Analytics Coordinator will gain experience in Google Analytics and Google Data Studio for reporting needs. In addition, this person will receive training and experience in Google Tag Manager and paid media platforms, including social, search, display, and others. The Analytics Coordinator will also learn the basics of CRM and email marketing. All of the above positions the Digital Media Coordinator for long-term agency growth in analytics, paid media management, or CRM. 

KEY RESPONSIBILITIES

• Monthly report calendar development and management with a high level of attention to deadlines at all times
• Manage team and client expectations regarding report delivery and timelines based on agreed upon deadlines
• A systematic approach to data aggregation from paid media channels (Facebook, Instagram, LinkedIn, Programmatic, Paid Search, etc.) as well as email, SMS, and other channels
• Reporting dashboard development and visualization in Google Data Studio
• Ongoing management of dashboard reports, including troubleshooting of data connections
• Basic website data and media analysis in collaboration with the media and CRM teams; gain proficiency in producing analysis and findings with clear and actionable insights to more effectively achieve KPIs
• Manage reports through agency proofing platform, from first to final review, include required revisions
• Fundamental Google Analytics maintenance as well as site tagging through Google Tag Manager
• Join and contribute to internal or client reporting calls as needed in partnership with digital leadership
• Proactively identify opportunities to improve, or enhance, reporting processes and formats, including opportunities for data aggregation and synthesis
• Engage fully in agency provided talent development exercises as well as seek out personal talent development for ongoing technical and professional growth

QUALIFICATIONS/SKILLS

• 1-2 years of work or internship experience in a media, agency, or internal marketing environment
• Google Analytics experience preferred
• Must possess a top-line understanding of paid media channels
• Must possess strong financial acumen and analytic abilities
• Strong Microsoft Excel skills
• Must demonstrate excellent project management skills
• Flexible and adaptable to change
• Superior communication skills, both written and verbal; ability to be highly persuasive when necessary.
• Must be able to multi-task and manage deadlines in a fast-paced environment.
• Ambition to grow your advertising experience and advance your career in digital media, content marketing, analytics, project management or account services.

BENEFITS

• 401k with 3% Employer Contribution
• Comprehensive benefit package
• Paid Vacation
• Generous Holiday Schedule
• Hybrid work schedule

SCHAEFER TALENT PHILOSOPHY

Performance:

Every job in the world comes with a certain set of expectations. But at Schaefer, we set the bar unapologetically high. Exceeding expectations is a great place to start. Every job matters, and whether it's behind the scenes or in front of our clients, performing each task with excellence is what sets us apart.

Behavior:

Every Schaefer employee is responsible for positively contributing to the length and breadth of our culture. We have a responsibility to each other and to our clients, so we will be

our best, healthiest selves. That doesn't mean we're all the same; we're a diverse collection of personalities, preferences, tastes and talents. We will be patient. We will be kind. We will be respectful and compassionate. We will put others first. We will always tackle conflict with respect.

Differentiation:

Good work is expected. Great work is rewarded. We all play a role in advancing this company forward, and each person’s path will be clearly defined based on their responsibilities, performance, capacity to grow and drive to learn. We invest and reward employees who consistently demonstrate a drive for company and personal growth.

Transparency:

We will provide a clear path for all employees through training and experiences to develop the skills and characteristics needed for advancement. We value transparency in the form of open and honest dialogue across every position in the company.  We want to understand your career aspirations – and we will be transparent with you as that relates to your opportunity for growth and advancement.

Accountability:

No one's perfect. And no one's an island. If we're going to meet our high standards and lofty goals for growth and achievement, we all need accountability. To us, this isn't a looking down but a coming alongside of one another as we all pursue excellence. You have a responsibility to yourself and to the agency to do what you say you are going to do, when you said you were going to do it.  And help hold others accountable to doing the same.

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