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Regional Sales Director

Sara Lee Frozen Bakery,LLC Villa Park, IL

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Regional Sales Director, In-Store Bakery, Central Region

Working for Sara Lee:

Sara Lee Frozen Bakery became a stand- alone company in 2018 when it was purchased by Kohlberg and Company (private equity) from Tyson Foods. We have the feel of start up in many ways, though we are an established brand with a strong customer and consumer base. If you have an entrepreneurial spirit, continually seek process improvements and a strong sense of customer service, then this is the right type of environment for you. 

Our vision is to be the world’s most beloved bakery by creating irresistible foods, growing with our customers, and delivering value for all. We believe that each of us has unique points of difference and experience to offer. We believe that there is always a better way, and we will never be satisfied with status quo. We believe simplicity enables speed. We believe in integrity above all. We live for food, and we “wow” consumers and customers through collaboration and innovation. 

Job Description

The Regional Sales Director will manage the Central region for all ISB accounts including traditional retailers, wholesalers, distributors, and mass merchandisers including Walmart.   The Central region includes the Upper Midwest, Midwest, Chicago, Southern and Southeastern markets.  Effectively manage a broker sales organization.  Utilize a customer-centric approach to increase product penetration within existing accounts and to secure new customers.  Build relationships with customers at multiple levels including category management, merchandising, and logistics departments. 

Position Responsibilities

•    Customer Management

o    Develop strong relationships at multiple levels within the account to maximize sales potential

o    Develop account plans that focus on both short-term objectives and strategic alignment

o    Take an active role in customizing sales presentations and tailoring them to specific customer opportunities. Prepare detailed business reviews to share performance and to align to customer’s goals.

•    Broker Management

o    Manage brokers and their performance at account level 

o    Set annual objectives and establish tracking of all activities

•    General

o    Ability to Forecast sales by account by SKU (weekly, monthly, quarterly, annually)

o    Analyze pricing and programs by customer to ensure maximum volume and profit delivery 

o    Analyze shipment report performance and understand daily/weekly/monthly data

o    Constant and ongoing evaluation of market trends and competitive activities to ensure superior positioning with customers 

o    Conduct regular market visits to review store conditions based on expected activity, assess competitive activity, and identify new product opportunities for growth

Position Qualifications

•    BA/BS Degree   

•    5-10 years of prior ISB sales experience is required  

•    Strong communication skills

•    Strong financial and forecasting skills

•    Demonstrated knowledge of sales, trade, and category management as well as proven ability to apply them effectively in planning and execution 

•    Ability to use multiple information sources to develop sales strategies and tactics as well as effectively manage promotional activity and trade spending 

•    Ability to travel 50-75%

Sara Lee Frozen Bakery provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Sara Lee Frozen Bakery,LLC


Villa Park, IL
60181 USA



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