Sr. Specialist- Events Demand Generation
San Francisco, CADo events motivate and energize you? Are you excited by the prospect of driving audience acquisition for the world's largest software conference, Dreamforce? Do you want to be a part of the best events team in the global technology industry?Salesforce is the #1 CRM company and fastest-growing top 10 enterprise software company in the world. Forbes has named Salesforce to its "Most Innovative Companies" list for the past six years, and the company was named "Innovator of the Decade" recently by the magazine. And did we mention we've been on Fortune's "Best Places to Work" list for the past nine years? If you are interacting with a brand, like Adidas, Bank of America, Intuit, etc. Salesforce is likely to be powering it - facilitating more than 50 billion customer interactions a month for a global community of 150,000+ customers.Salesforce Strategic Events produces the world's best technology events that are the envy of the industry. Dreamforce is the largest software conference on the planet, with over 171,000 registered attendees and is regarded as an industry standard to follow. We also produce events across the US and globally to engage our enthusiastic customers and prospects. Salesforce is seeking a talented events marketing and campaigns specialist to join our Events Marketing team. We are seeking someone who has solid collaboration skills, thorough program management skills, a strong passion for events audience communications, creativity, and proven experience developing effective events communications plans with measurable results.Responsibilities
+ Partner with sales enablement and marketing leadership to develop results-oriented audience acquisition campaigns to hit registration and pipeline goals for Salesforce's strategic events.
+ Partner with marketing operations to create campaigns, reports, and dashboards to optimize audience reporting for every event.
+ Work with key marketing systems (Salesforce & Salesforce Marketing Cloud) to generate segmented messaging via email, SMS, social, and mobile push notifications.
+ Own analysis of marketing campaign performance, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment.
+ Partner with Marketing Analytics team on website analysis and recommendations for optimization across all our events websites.
+ Identify and execute tests and opportunities for optimized growth, and strategic audience acquisition for each event.
+ Partner with campaigns to create a seamless transition for follow up campaigns to increase sales pipeline and lead generation.
+ Communicate with the senior leadership team regarding program execution and demand generation results and impact.
+ Execute on business vision for events websites and other digital properties.
+ Work cross functionally across departments (Creative, Campaigns, Email, Marketing Operations, and IT) to create compelling campaigns and websites.
Qualifications and Skills
+ Bachelor's Degree, Marketing.
+ 5+ years of experience, with an emphasis on demand generation campaigns and/or major event communications and digital marketing.
+ Strong project management and organizational skills, including the ability to meet deadlines and use collaboration tools.
+ Must be data driven and results oriented with a strong base knowledge of audience acquisition for Cloud / SaaS companies.
+ Very high attention to detail.
+ Familiarity working with the Salesforce Sales Cloud and Salesforce Marketing Cloud is highly desirable.
+ Cross functional team player with the ability to prioritize multiple projects.
+ Must quickly grasp company messaging and branding.
+ Very strong written, interpersonal, and communication skills.
+ Experience deploying marketing websites and basic knowledge of web analytics.
+ Familiarity with paid media programs, including paid Social, SEM, display ads.
+ Able to work on complex tasks independently while collaborating with others.
+ Experience managing events communication in a B2B cloud technology setting is a plus.
+ Flexible attitude and experience working in a fast-paced environment.
+ Able to effectively prioritize work and balance stakeholders.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
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